B2B Integrated Marketing Manager (Hybrid/Remote)

Waldo Solutions; Calumet Township (MI); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with profit sharing and stock

Paid time off & holidays

Relocation assistance

Job summary

ThermoAnalytics, Inc. is seeking an Integrated Marketing Manager to join our marketing team in Novi, MI or Calumet, MI.

This full-time, hybrid role partners with the Director of Marketing and sales to create and manage multi‑channel campaigns that raise brand visibility and generate qualified leads in automotive, aerospace, and defense. Responsibilities include campaign execution, asset coordination (webinars, whitepapers, eBooks, emails, landing pages, blog posts), and ongoing optimization

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• Minimum of 3 years of marketing experience required.
• Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads and WordPress highly preferred.
• Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
• Demonstrated success with A/B testing campaign content and optimizing for conversions.

Responsibilities

• Act as project manager for marketing campaigns — plan, build, and execute demand generation initiatives across multiple channels.
• Develop campaign briefs, timelines, and creative requirements in collaboration with design teams.
• Coordinate with product teams, application engineers, and sales to produce high‑value technical assets, including webinars, whitepapers, eBooks, case studies, emails, landing pages, and blog posts tailored to target audiences.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve performance and meet creation rates.
• Manage day‑to‑day campaign optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
• Ensure all messaging aligns with target personas, funnel stages, and brand positioning, serving as the go‑to guide for content and campaign asset consistency.

Skills

Campaign management

Content coordination

A/B testing

Analytics & reporting

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

WordPress

Job description

ThermoAnalytics, Inc. is seeking an Integrated Marketing Manager to join our marketing team in Novi, MI or Calumet, MI.

This full-time, hybrid role partners with the Director of Marketing and sales to create and manage multi‑channel campaigns that raise brand visibility and generate qualified leads in automotive, aerospace, and defense. Responsibilities include campaign execution, asset coordination (webinars, whitepapers, eBooks, emails, landing pages, blog posts), and ongoing optimization