Hybrid B2B Marketing Manager - Demand Gen & Campaigns

Waldo Solutions; Novi (MI); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with profit sharing

Employee stock options

Paid time off & holidays

Relocation assistance

Job summary

ThermoAnalytics, Inc. is seeking an Integrated Marketing Manager to lead multi-channel campaigns from concept to launch.

This hands-on B2B marketer will partner with marketing leadership, product experts, and sales to build digital experiences that showcase technical solutions and generate high-quality leads in automotive, aerospace, and defense markets. The role offers hybrid work in Novi or Calumet, Michigan, with weekly onsite hours and relocation assistance if needed.

Qualifications

• Bachelor's degree in marketing, business, communications required.
• 3+ years of marketing experience required.
• Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads and WordPress highly preferred.
• Strong analytical and reporting skills, including dashboards.
• Demonstrated success with A/B testing and conversions.
• Excellent organization and cross-functional collaboration skills.

Responsibilities

• Act as project manager for marketing campaigns across multiple channels.
• Develop campaign briefs, timelines, and creative requirements with design teams.
• Coordinate with product teams, engineers, and sales to produce technical assets (webinars, whitepapers, eBooks, case studies, emails, landing pages, blog posts).
• Drive A/B testing of messaging and pages to improve performance.
• Manage day-to-day campaign optimization for CTR, conversions, and ROI.
• Ensure messaging aligns with personas, funnel stages, and brand positioning.

Skills

Integrated marketing

Campaign management

Analytics

HubSpot

LinkedIn Campaign Manager

Google Ads

WordPress

Education

Bachelor's degree in marketing, business, communications

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

WordPress

Job description

ThermoAnalytics, Inc. is seeking an Integrated Marketing Manager to lead multi-channel campaigns from concept to launch.

This hands-on B2B marketer will partner with marketing leadership, product experts, and sales to build digital experiences that showcase technical solutions and generate high-quality leads in automotive, aerospace, and defense markets. The role offers hybrid work in Novi or Calumet, Michigan, with weekly onsite hours and relocation assistance if needed.