Hybrid B2B Marketing Manager — Tech Campaigns

Peninsula Fiber Network, LLC; Novi (MI); Hybrid; USD 75.000 - 95.000; Vollzeit

Benefits dieser Stelle

Medical, dental, vision insurance

401(k) with profit sharing

Employee stock options

Vacation, sick leave & paid holidays

Relocation assistance

Zusammenfassung

ThermoAnalytics, Inc. is seeking an Integrated Marketing Manager to join our growing marketing team in a hybrid capacity in Novi, Michigan or Calumet, Michigan.

The role focuses on turning strategy into action, crafting technical narratives, and driving multi-channel campaigns from concept to launch. Work closely with the Director of Marketing, engineers, and sales to deliver integrated campaigns that strengthen brand visibility, generate qualified leads, and support growth across automotive,

Qualifikationen

• Bachelor’s degree in marketing, business, communications, or a related field.
• Minimum of 3 years of marketing experience required.
• Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads and WordPress highly preferred.
• Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
• Demonstrated success with A/B testing campaign content and optimizing for conversions.
• Excellent organization skills and strong attention to detail.
• Growth mindset with a strong desire to learn new tools and expand marketing expertise.
• Comfortable working cross-functionally with marketing, sales, technical experts, and product teams.
• To conform to U.S. Government regulations, applicants must be a United States citizen or a lawful permanent resident of the United States.Final candidates may be required to undergo a thorough background check.

Aufgaben

• Act as project manager for marketing campaigns — plan, build, and execute demand generation initiatives across multiple channels.
• Develop campaign briefs, timelines, and creative requirements in collaboration with design teams.
• Coordinate with product teams, application engineers, and sales to produce high-value technical assets, including webinars, whitepapers, eBooks, case studies, emails, landing pages, and blog posts tailored to target audiences.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve performance and meet creation rates.
• Manage day-to-day campaign optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
• Ensure all messaging aligns with target personas, funnel stages, and brand positioning, serving as the go‑to guide for content and campaign asset consistency.

Kenntnisse

HubSpot

LinkedIn Ads

Google Ads

WordPress

Analytics & reporting

Ausbildung

Bachelor’s degree in marketing, business, communications, or related field

Tools

Google Ads

WordPress

Jobbeschreibung

ThermoAnalytics, Inc. is seeking an Integrated Marketing Manager to join our growing marketing team in a hybrid capacity in Novi, Michigan or Calumet, Michigan.

The role focuses on turning strategy into action, crafting technical narratives, and driving multi-channel campaigns from concept to launch. Work closely with the Director of Marketing, engineers, and sales to deliver integrated campaigns that strengthen brand visibility, generate qualified leads, and support growth across automotive,