Integrated Marketing Manager

Piper Companies; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

PTO

401K

Job summary

Piper Companies is looking for an Integrated Marketing Manager to join their dynamic team in Austin, TX. This hybrid permanent position involves developing and executing marketing strategies focused on engaging key enterprise accounts and driving revenue growth.

The ideal candidate will have over 5 years of experience in B2B marketing or demand generation, with a strong understanding of account-based marketing strategies. This role offers a competitive salary range of $110,000-$140,000 per year plus benefits.

Qualifications

• 5+ years of experience in B2B marketing, demand generation, or account-based marketing.
• Solid understanding of ABM strategy and digital marketing channels.
• Proven ability to work cross-functionally with sales and marketing teams.

Responsibilities

• Develop and execute marketing campaigns for strategic enterprise accounts.
• Build account-based marketing strategies to increase engagement.
• Analyze campaign performance metrics to optimize programs.

Skills

B2B marketing

Demand generation

Account-based marketing

Digital marketing

CRM insights

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Piper Companies is seeking an Integrated Marketing Manager to join a fast‑growing organization within the data and AI software space for a hybrid permanent position in Austin, TX. The Integrated Marketing Manager will be responsible for developing and executing targeted marketing strategies that engage key enterprise accounts and drive measurable revenue impact.

Responsibilities

• Develop and execute multi‑channel, full‑funnel marketing campaigns aimed at strategic enterprise accounts, ensuring alignment with business priorities
• Build and refine account‑based marketing strategies and vertical‑specific initiatives to increase engagement and generate qualified pipeline
• Collaborate closely with sales teams to segment and prioritize accounts, improve enablement efforts, and streamline lead/account transitions
• Coordinate across internal marketing functions, including digital, events, email, and content, to deliver cohesive and personalized campaign experiences
• Analyze campaign performance metrics such as engagement, pipeline influence, and sales cycle acceleration to optimize programs and improve ROI

Qualifications

• 5+ years of experience in B2B marketing, demand generation, or account‑based marketing within SaaS or technology‑driven companies
• Solid understanding of ABM strategy, digital marketing channels, and end‑to‑end campaign lifecycle management
• Experience leveraging CRM insights, customer feedback, and market research to inform targeted marketing initiatives
• Proven ability to work cross‑functionally with sales leadership and marketing teams to align on revenue‑focused goals
• Familiarity with marketing technology platforms such as Salesforce, HubSpot, and ABM tools (e.g., 6sense or Demandbase preferred)

Compensation

Salary Range: $110,000-$140,000/year (USD) + 10% target bonus

Comprehensive Benefits: Medical, Dental, Vision, PTO, and 401K