Hybrid Instrumentation Product Leader (US Market)

DiaSorin S.p.A.; Stillwater (MN); Híbrido; USD 150.000 - 180.000; Jornada completa

Descripción de la vacante

DiaSorin is seeking a senior Marketing lead for the LIAISON Instrumentation portfolio in the US, based in Stillwater, MN with hybrid work expectations. You will own the downstream marketing strategy, launch plans, and sales enablement to drive adoption and revenue growth.

You will collaborate with global marketing, KOLs, and internal teams, translating market insights into actionable campaigns and material for sales and education initiatives.

Formación

• Bachelor’s degree in business, marketing or biological sciences.
• At least 8 years in commercial/marketing (5 years with MBA/PhD).
• Instrumentation or medical device launch experience in US market.

Responsabilidades

• Lead downstream marketing strategy for LIAISON Instrumentation portfolio in the US.
• Own product launch strategy, go-to-market plans and pricing.
• Develop sales enablement materials and support for sales teams.
• Collaborate with global marketing, KOLs, and external partners.
• Provide market research and franchise performance reporting to leadership.

Conocimientos

Cross-functional collaboration

Persuasive storytelling

Sales enablement

Market research

Data analysis

Educación

Bachelor’s degree in Business/ Marketing/ Biological Sciences

Herramientas

PowerBI

PowerPoint

Excel

SharePoint/ OneDrive/ Teams

Descripción del empleo

DiaSorin is seeking a senior Marketing lead for the LIAISON Instrumentation portfolio in the US, based in Stillwater, MN with hybrid work expectations. You will own the downstream marketing strategy, launch plans, and sales enablement to drive adoption and revenue growth.

You will collaborate with global marketing, KOLs, and internal teams, translating market insights into actionable campaigns and material for sales and education initiatives.