Senior Instrumentation Product Marketing Lead

DiaSorin; Minnesota; Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Annual incentive program

Job summary

Diasorin in Stillwater, MN is seeking an Instrumentation Sr. Product Manager to lead the downstream marketing for the LIAISON Instrumentation portfolio in the US.

You will shape positioning, messaging, and pricing strategy, coordinate with sales, applications, and clinical affairs, and manage cross-functional partnerships to drive adoption of new solutions. The role requires strong business acumen, data analysis, and the ability to align franchise plans with corporate goals.

Qualifications

• Bachelor’s degree preferred; 8+ years of commercial/marketing experience in healthcare or diagnostics.
• Instrumentation or medical device launch experience is a plus.
• Strong collaboration with cross-functional teams and stakeholder management.

Responsibilities

• Lead downstream marketing for the LIAISON Instrumentation portfolio in the US.
• Develop go-to-market plans, launch strategies, and demand generation.
• Provide sales enablement and forecast performance.
• Collaborate with global marketing and cross-functional teams.

Skills

Subject matter expert

Downstream marketing

Sales enablement

Go-to-market planning

Budget management

Cross-functional collaboration

Education

Bachelor’s degree preferred in Business/ Marketing/ Biological Sciences

Tools

PowerBI

Microsoft Excel

PowerPoint

SharePoint/ OneDrive/ Teams

Job description

Diasorin in Stillwater, MN is seeking an Instrumentation Sr. Product Manager to lead the downstream marketing for the LIAISON Instrumentation portfolio in the US.

You will shape positioning, messaging, and pricing strategy, coordinate with sales, applications, and clinical affairs, and manage cross-functional partnerships to drive adoption of new solutions. The role requires strong business acumen, data analysis, and the ability to align franchise plans with corporate goals.