Senior Marketing Leader - Diagnostics Informatics

onehealthineers; United States; Remote; USD 146,000 - 200,000; Full time

Job summary

Siemens Healthineers in the United States seeks a Senior Marketing Manager-Healthcare Informatics to lead US marketing strategy and commercialization for diagnostic informatics solutions. Translate complex tech into clear customer value for labs, health systems, and networks, while partnering with Sales and Global Marketing to align with regional needs.

Role blends technology, strategy and storytelling to drive product positioning, market adoption, and commercial growth.

Qualifications

• Bachelor's degree required or equivalent experience in marketing/healthcare IT.
• 7+ years in marketing within diagnostics, healthcare tech, or informatics.
• Strong communication, storytelling, and go-to-market capabilities.

Responsibilities

• Lead US go-to-market strategies for diagnostics informatics products.
• Create differentiated positioning based on customer needs and trends.
• Partner with product, sales, medical and regional teams to grow pipeline.
• Develop sales enablement tools, presentations, digital campaigns, and content.
• Maintain and update sales enablement tools for teams.
• Deliver impactful training for specialist sales teams.
• Collaborate with Informatics Sales Specialists to maximize performance.
• Support launches, conferences, webinars, and on-site events including NY HQ visits.
• Cultivate customer reference sites for informatics portfolio.
• Monitor market dynamics and feedback to optimize programs.
• Influence global product decisions as the voice of U.S. customers.
• Travel up to 40% of the time; perform related duties as assigned.

Skills

Communication

Storytelling

Go-to-market

Product marketing

Cross-functional leadership

Project management

CRM & Analytics

Marketing automation

Digital marketing

Healthcare IT

Education

Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or related field

MBA preferred

Tools

CRM software

Analytics software

Marketing automation tools

Digital marketing platforms

Job description

Siemens Healthineers in the United States seeks a Senior Marketing Manager-Healthcare Informatics to lead US marketing strategy and commercialization for diagnostic informatics solutions. Translate complex tech into clear customer value for labs, health systems, and networks, while partnering with Sales and Global Marketing to align with regional needs.

Role blends technology, strategy and storytelling to drive product positioning, market adoption, and commercial growth.