Global Marketing Director - Life Sciences Instruments

PerkinElmer; Woburn (MA); On-site; USD 209,000 - 250,000; Full time

Job summary

Covaris, a PerkinElmer Company, is seeking a Marketing Director to lead global marketing, branding, and product strategy across instrumentation, consumables, and reagents. You will collaborate with Sales, BD, Applications, and R&D to translate customer needs into compelling messages and commercial plans.

You will drive major product launches, digital campaigns, and regulatory marketing readiness while guiding a diverse team toward growth in a competitive life sciences landscape.

Qualifications

• Bachelor's degree in life or physical sciences; Master's preferred, PhD a plus.
• 5+ years of progressive leadership experience in a Marketing organization.
• 8-10 years of experience in a role focused on developing, launching, and leading a brand.
• Experience in Marketing in the Biotech world focused on instruments, automation and consumables as well as branding products for clinical and Pharmaceutical markets.
• Demonstrated ability to work across multiple research disciplines such as genomics, epigenetics, proteomics.
• Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.
• Experience with SalesForce is a plus.
• Up to 15% travel, primarily domestic.

Responsibilities

• Develop and execute a comprehensive global marketing strategy aligned with Covaris' objectives and revenue targets.
• Create clear customer segmentation to enable effective targeting and positioning across geographies.
• Establish measurable marketing objectives, performance indicators, and commercial impact metrics.
• Lead product launches and branding initiatives across global markets.
• Obtain and interpret product/market information via customer feedback and collaborations.
• Deliver on strategy with strong brand messaging across channels and monitor performance.
• Collaborate with Product Management to define new product specs and value propositions.
• Lead digital marketing, content creation, and webinars; manage online presence and campaigns.
• Represent Covaris at industry conferences and tradeshows to build relationships and promote products.
• Ensure marketing readiness for regulated clinical and diagnostic markets (FDA considerations).
• Support across Sales, BD, Applications, R&D, Manufacturing, Quality, and Engineering.
• Travel up to 15% domestically.

Skills

Leadership

Marketing strategy

Product management

Branding

Digital marketing

Cross-functional collaboration

Strategic thinking

Communication

Travel up to 15%

Education

Bachelor's degree in life or physical sciences

Master's degree in life or physical sciences

PhD (beneficial)

Tools

Salesforce

Job description

Covaris, a PerkinElmer Company, is seeking a Marketing Director to lead global marketing, branding, and product strategy across instrumentation, consumables, and reagents. You will collaborate with Sales, BD, Applications, and R&D to translate customer needs into compelling messages and commercial plans.

You will drive major product launches, digital campaigns, and regulatory marketing readiness while guiding a diverse team toward growth in a competitive life sciences landscape.