SR DIRECTOR, GLOBAL PRODUCT MARKETING

DiaSorin; Austin (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Luminex Corporation in Austin, TX seeks a Senior Director of Global Product Marketing to lead and expand the molecular portfolio across the acute healthcare market. You will drive product strategy, launch planning, and cross-functional alignment with R&D, Regulatory, QA, and Commercial teams.

The role requires strong leadership, strategic thinking, and the ability to translate complex diagnostic solutions into compelling market offerings that achieve global revenue goals.

Responsibilities

• Building, leading, mentoring, and retaining a high-performing Product Management team
• Define product vision and value; translate data into customer-centric recommendations
• Lead global commercialization planning and launch efforts for molecular products
• Develop cross-portfolio positioning with KPIs and profitability focus
• Collaborate with R&D, Regulatory, QA, Manufacturing, and Commercial teams
• Ensure commercial readiness strategies to reach global sales targets

Job description

SR DIRECTOR, GLOBAL PRODUCT MARKETING

Company: Luminex Corporation

Location: Austin, Texas

Country: United States

Job Category: Marketing

Employment type: Regular Full Time

Req ID: 8024

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry's broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

• Build What Matters
  Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability, inclusion, and continuous development.

Job Scope

* Lead and motivate a well-respected Product Management team responsible and accountable for the molecular portfolio global life cycle in the acute segment of healthcare systems. * Own the Product Management activities, directing highly effective and efficient plans for products in development, product launch, on-market support, discontinuations and customer experience satisfaction. * Lead planning, execution, monitoring of product line strategies, in line with the molecular diagnostic strategy in order to meet annual revenue and profitability goals. * Develop a structure and consistent method for cross-portfolio positioning in key clinical areas, and measure key performance indicators * Working closely with Assay, Hardware and Software R&D, PMO, as well as Clinical, Regulatory, QA, and Manufacturing to ensure product development is aligned with the product vision and the customers' needs. * Ensuring appropriate commercial readiness strategies are in place to reach our global sales targets and to ensure the execution of key activities. * Ensuring highly productive collaboration with Strategic Marketing, Scientific Affairs, Marketing Communication and Regional Marketing.

Job Responsibilities

• Building, leading, mentoring, motivating, and retaining a well-respected team of Product Managers
• Leading the definition of the product vision and value. Define data-driven product inputs, ensure customer-centric recommendation to the cross functional teams during the product development process, ensuring an effective and credible cross-functional role.
• Leading a well structure and consistent global commercialization planning and launch efforts, developing product positioning, value-based pricing, messaging, segmentation and Marketing campaigns. Be the point of reference for inventory and forecasting, and tracking on-market financial performance, barriers and opportunities.
• Working closely with Strategic Marketing to support the development of the Molecular IVD Strategy, including establishing product-specific business cases and NPV assessments in the Ideation and Innovation stages.
• Developing and gaining global alignment around Marketing Launch Plans for all products being commercialized.
• Ensuring the Global Product Marketing Team serves as the main escalation point of contact, when necessary, for product-related requests, concerns, and communications, from and to Regional/Local Marketing, the MarCom Team, R&D, Regulatory & QA, Clinical, Manufacturing,