E-commerce Merchandising Specialist II: Elevate Search & Personalization

Columbia Sportswear Company; Portland (OR); Hybrid; USD 75,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, vision

Life insurance

Disability coverage

Health Savings Account (HSA)

Employee discounts

EAP (wellness)

Generous time off

Job summary

Columbia Sportswear Company is seeking an E-commerce Site Merchandising Specialist II to drive product discovery and optimize the customer experience on Columbia.com. You will enhance onsite search, navigation, personalization, and guided selling while collaborating with cross-functional teams to improve engagement, conversion and revenue.

The role emphasizes data-driven analysis, experimentation, and adoption of emerging digital commerce capabilities to create seamless shopping experiences.

Qualifications

• 2-4+ years of e-commerce experience in digital merchandising, site search, personalization, or related areas.
• Strong reporting, dashboarding, and data storytelling skills with the ability to communicate findings.
• Experience analyzing customer behavior and translating insights into actionable recommendations.
• Familiarity with product taxonomy, metadata and category management best practices.
• Proficiency in Microsoft Excel and comfort working with large datasets.
• Continuous improvement mindset and willingness to learn platforms and 3rd party vendors on the e-commerce site.
• Strong written and verbal communication skills and attention to detail.
• Analytical mindset focused on improving customer experience and performance.

Responsibilities

• Improve onsite search, navigation, and product discovery experiences to drive engagement and revenue.
• Support deployment, configuration, testing, and optimization of advanced search capabilities.
• Enhance site navigation, taxonomy, and category structures for better findability.
• Develop, launch, and optimize guided-selling, recommendations, and personalization experiences.
• Monitor product discoverability across search, pages, paths, and recommendations.
• Collaborate with vendors and cross-functional stakeholders to optimize tools and platforms.
• Analyze customer behavior and identify opportunities to improve browse experiences and conversion.
• Develop and maintain reporting and dashboards for search, navigation, merchandising, and promotions.
• Execute and analyze A/B tests to measure impact of experiences.
• Monitor KPIs like engagement, conversion, revenue, CTR and discovery metrics.

Skills

Data storytelling

Data analysis

Dashboarding

A/B testing

Communication

Excel

Tools

Adobe Analytics

Microsoft Excel

Job description

Columbia Sportswear Company is seeking an E-commerce Site Merchandising Specialist II to drive product discovery and optimize the customer experience on Columbia.com. You will enhance onsite search, navigation, personalization, and guided selling while collaborating with cross-functional teams to improve engagement, conversion and revenue.

The role emphasizes data-driven analysis, experimentation, and adoption of emerging digital commerce capabilities to create seamless shopping experiences.