Hybrid Director, US Patient Marketing & Analytics

Cytokinetics; South San Francisco (CA); Hybrid; USD 225.000 - 263.000; Vollzeit

Zusammenfassung

Cytokinetics is seeking a Director of US Patient Marketing to lead the patient-facing media strategy, analytics, and major innovation initiatives. This role owns the full-funnel media ecosystem and will drive data-driven patient engagement across channels.

The incumbent will lead cross-functional partnerships with Commercial Analytics, Market Research, Medical, Legal, Regulatory, Privacy, IT, and external agencies, ensuring integrated media investments align with patient outcomes.

Qualifikationen

• Minimum 4+ years in U.S. pharmaceutical brand marketing.
• Minimum 2+ years leading pharmaceutical patient media.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field.
• 10+ years in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• Experience working in highly regulated industries with MLR review processes.
• Strong communication and stakeholder management skills.

Aufgaben

• Lead end-to-end patient media strategy across platforms for reach and storytelling.
• Oversee media planning, buying, optimization and performance measurement with budget responsibility.
• Define audience strategies using first-party data, claims data, and contextual inputs.
• Own marketing metrics, dashboards, and KPIs; drive data-driven optimization.
• Collaborate with Commercial Analytics, Data Science, IT, and agencies to scale Martech.
• Guide innovation in marketing technology to enable scalable measurement and automation.

Kenntnisse

Media analytics

Attribution

Testing

Performance optimization

Stakeholder management

Communication

Ausbildung

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field

Jobbeschreibung

Cytokinetics is seeking a Director of US Patient Marketing to lead the patient-facing media strategy, analytics, and major innovation initiatives. This role owns the full-funnel media ecosystem and will drive data-driven patient engagement across channels.

The incumbent will lead cross-functional partnerships with Commercial Analytics, Market Research, Medical, Legal, Regulatory, Privacy, IT, and external agencies, ensuring integrated media investments align with patient outcomes.