Director, US Patient Marketing

Cytokinetics; South San Francisco (CA); Hybrid; USD 225,000 - 263,000; Full time

Job summary

Cytokinetics is seeking a Director of US Patient Marketing to lead the patient-facing media strategy, analytics, and major innovation initiatives. This role owns the full-funnel media ecosystem and will drive data-driven patient engagement across channels.

The incumbent will lead cross-functional partnerships with Commercial Analytics, Market Research, Medical, Legal, Regulatory, Privacy, IT, and external agencies, ensuring integrated media investments align with patient outcomes.

Qualifications

• Minimum 4+ years in U.S. pharmaceutical brand marketing.
• Minimum 2+ years leading pharmaceutical patient media.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field.
• 10+ years in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• Experience working in highly regulated industries with MLR review processes.
• Strong communication and stakeholder management skills.

Responsibilities

• Lead end-to-end patient media strategy across platforms for reach and storytelling.
• Oversee media planning, buying, optimization and performance measurement with budget responsibility.
• Define audience strategies using first-party data, claims data, and contextual inputs.
• Own marketing metrics, dashboards, and KPIs; drive data-driven optimization.
• Collaborate with Commercial Analytics, Data Science, IT, and agencies to scale Martech.
• Guide innovation in marketing technology to enable scalable measurement and automation.

Skills

Media analytics

Attribution

Testing

Performance optimization

Stakeholder management

Communication

Education

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field

Job description

Director, US Patient MarketingSkip to main content# CareersDirector, US Patient Marketing page is loaded## Director, US Patient MarketingApplyremote type: Hybridlocations: South San Francisco, Californiatime type: Full timeposted on: Posted Yesterdayjob requisition id: R577Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction.The **Director of US Patient Marketing** will lead patient facing media strategy, execution, analytics, and major innovation initiatives. This role owns the full-funnel media ecosystem and will be accountable and responsible for ensuring integrated, data-driven patient engagement across all channels.This leader will also serve as the patient owner of media measurement, metrics governance, and performance optimization, with direct accountability for media investments to patient engagement and business outcomes.In addition, this role will drive innovation in marketing technology and capabilities, and partner closely with IT and analytics operations to enable scalable data, analytics, and operational infrastructure to support best-in-class media execution and measurement.As a member of the US brand marketing team, this is a highly cross-functional leadership role partnering with Commercial Analytics, Market Research, Medical, Legal, Regulatory (MLR), Privacy, IT, and external agency partners.This position will report directly into the US Patient Marketing Lead and will work closely with a broad set of cross-functional stakeholders. This individual must have the ability to contribute strategically as a thought partner, but also work independently as a leader of activities to flawlessly execute the patient tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration.**Key Responsibilities****Media & Digital Accountability*** Own end-to-end patient media strategy to ensure consistent reach, frequency, and storytelling across platforms.* Manage all media planning, buying, optimization, performance measurement, including audience targeting, as well as associated budget.* Define audience strategies using claims-based data, behavioral insights, contextual targeting, and first-party data.**Analytics, Metrics & Performance Optimization*** Own all marketing and media metrics, measurement frameworks, and performance optimization* Lead design and governance of KPIs across media, ensuring consistent definitions and reporting standards.* Develop and maintain a unified measurement framework connecting digital engagement to patient outcomes.* Own dashboards and performance reporting for patient.* Partner with Commercial Analytics and Data Science teams to integrate media, CRM, web, and claims-based data.* Develop and lead testing frameworks* Translate complex data into clear, actionable recommendations for brand strategy and investment decisions.* Drive continuous optimization of media performance through structured learning agendas.**Innovation & Marketing Technology*** Lead evaluation, piloting, and scaling of emerging marketing technologies and capabilities.* Develop use cases across targeting, personalization, creative optimization, and analytics.* Partner closely with IT to enable operational capabilities, data infrastructure, and scalable marketing technology systems to support media execution and measurement.* Identify and implement opportunities to improve automation, reporting efficiency, and predictive analytics.* Stay current on healthcare media, data, and technology innovations and translate them into actionable strategies.**Required Qualifications*** Minimum 4+ years of U.S. pharmaceutical brand marketing experience.* Minimum 2+ years of experience managing/leading pharmaceutical patient media* Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field.* 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing.* Mature metrics governance and performance measurement framework.* 2+ years of hands-on patient media experience in a pharmaceutical or healthcare setting.* Strong background in media analytics, attribution, testing, and performance optimization.* Experience working in highly regulated industries with MLR review processes.* Strong alignment between media investment and patient engagement outcomes.* Strong communication and stakeholder management skills.**Preferred Qualifications*** MBA or advanced degree.* Experience launching or supporting specialty, cardiovascular, or complex pharmaceutical brands.* Experience building omnichannel measurement frameworks* Experience working with IT/data engineering teams on marketing technology infrastructure.* Experience in black box, REMs, rare disease and/or specialty pharma is a plus.#LI-HYBRID**Pay Range:**The expected salary range for this position based on the primary location of South San Francisco, CA is $225,000-$262,500. The base pay offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. Base salary is just one component of our competitive total compensation package, which includes equity in the form of stock options and/or restricted stock units, comprehensive health, dental, vision, life and disability insurance coverage, 401k retirement benefits with employer match, learning and wellness stipends, and paid time off. Note that benefits are subject to change and may vary based on jurisdiction of employment.*Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team, we would love to hear from you.***Please review our General Data Protection Regulation (GDPR) policy PRIOR to applying.**Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking. We keep the patient front and center in all we do – all actions and decisions are in service of the patient and their caregivers. We champion integrity, ethics, doing the right thing, and being our best selves.**Fraud Warning: How to Identify Impersonated Cytokinetics Job Postings and Offers**Recently, there have been fraudulent employment offers being sent to candidates on behalf of Cytokinetics. Please be advised that all legitimate offers from Cytokinetics will come directly from our official email domain (Cytokinetics.com) and will only be made after completing a formal interview process.Here are some ways to check for authenticity:* We do not conduct job interviews through non-standard text messaging applications* We will never request personal information such as banking details until after an official offer has been accepted and verified* We will never request that you purchase equipment or other items when interviewing or hiring* If you are unsure about the authenticity of an offer, or if you receive any suspicious communication, please contact us directly at [e-mail]**Please visit our website at: www.cytokinetics.com****Cytokinetics is an Equal Opportunity Employer**