Director, US Patient Marketing & Media Innovation

Cytokinetics, Inc.; Radnor (Delaware County); Hybrid; USD 225,000 - 263,000; Full time

Benefits offered by this job

Stock options

Restricted stock units

Health, dental, vision insurance

401(k) with employer match

Wellness stipends

Job summary

Cytokinetics, Inc. is seeking a Director of US Patient Marketing to lead patient-facing media strategy, execution, analytics, and innovation initiatives.

You will own the full-funnel media ecosystem and drive data-driven patient engagement across channels while partnering with IT, analytics, and commercial teams to optimize investments and outcomes. The role requires 4 days onsite in Radnor, PA and a strong background in pharmaceutical brand marketing, media analytics, and MLR collaboration.

Qualifications

• Minimum 4+ years of U.S. pharmaceutical brand marketing experience.
• Minimum 2+ years of experience managing/leading pharmaceutical patient media.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field.
• 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• 2+ years of hands-on patient media experience in a pharmaceutical or healthcare setting.
• Strong background in media analytics, attribution, testing, and performance optimization.
• Experience working in highly regulated industries with MLR review processes.
• Strong alignment between media investment and patient engagement outcomes.
• Strong communication and stakeholder management skills.

Responsibilities

• Own end-to-end patient media strategy and ensure reach, frequency, and storytelling across platforms.
• Manage media planning, buying, optimization, performance measurement, and budget.
• Define audience strategies using data and first-party signals.
• Own marketing metrics, governance frameworks, and KPIs across media.
• Develop a unified measurement framework linking digital engagement to patient outcomes.
• Oversee dashboards and performance reporting for patient media.
• Collaborate with Analytics teams to integrate media, CRM, web, and claims data.
• Lead testing frameworks and translate data into actionable recommendations.
• Drive continuous media optimization through learning agendas.

Skills

Pharmaceutical brand marketing

Media analytics

Stakeholder management

MLR regulatory collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field

MBA or advanced degree

Job description

Cytokinetics, Inc. is seeking a Director of US Patient Marketing to lead patient-facing media strategy, execution, analytics, and innovation initiatives.

You will own the full-funnel media ecosystem and drive data-driven patient engagement across channels while partnering with IT, analytics, and commercial teams to optimize investments and outcomes. The role requires 4 days onsite in Radnor, PA and a strong background in pharmaceutical brand marketing, media analytics, and MLR collaboration.