Director, US Patient Marketing & Growth

Cytokinetics, Inc.; United States; On-site; USD 225,000 - 263,000; Full time

Benefits offered by this job

Equity/Stock options

Health, dental, vision insurance

401k with employer match

Paid time off

Job summary

Cytokinetics, Inc. is seeking a senior marketer to own end-to-end patient media strategy across cardiovascular-focused brands. You will manage planning, buying, targeting, and budgeting while delivering cross-channel insights and performance reporting.

The role emphasizes rigorous metrics governance, cross-functional collaboration with Commercial Analytics and Data Science, and leadership in marketing technology to improve automation and predictive analytics.

Qualifications

• Minimum 4+ years of U.S. pharmaceutical brand marketing experience.
• Minimum 2+ years of experience managing/leading pharmaceutical patient media.
• 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• 2+ years of hands-on patient media experience in a pharmaceutical or healthcare setting.
• Strong background in media analytics, attribution, testing, and performance optimization.

Responsibilities

• Own end-to-end patient media strategy across platforms, including planning, buying, optimization, performance measurement, and budget management.
• Lead analytics, metrics, governance, and dashboard reporting; align KPIs across media, CRM, web, and claims data.
• Drive innovation in marketing technology; evaluate and scale capabilities with IT for data infrastructure and automation.

Skills

Media planning

Data analytics

Stakeholder management

Digital advertising

Marketing analytics

Regulated industry

Education

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field

Tools

CRM systems

Dashboards (Tableau/Power BI)

Job description

Cytokinetics, Inc. is seeking a senior marketer to own end-to-end patient media strategy across cardiovascular-focused brands. You will manage planning, buying, targeting, and budgeting while delivering cross-channel insights and performance reporting.

The role emphasizes rigorous metrics governance, cross-functional collaboration with Commercial Analytics and Data Science, and leadership in marketing technology to improve automation and predictive analytics.