Director, US Patient Marketing

Cytokinetics, Inc.; Radnor (Delaware County); Hybrid; USD 225,000 - 263,000; Full time

Benefits offered by this job

Stock options

Restricted stock units

Health, dental, vision insurance

401(k) with employer match

Wellness stipends

Job summary

Cytokinetics, Inc. is seeking a Director of US Patient Marketing to lead patient-facing media strategy, execution, analytics, and innovation initiatives.

You will own the full-funnel media ecosystem and drive data-driven patient engagement across channels while partnering with IT, analytics, and commercial teams to optimize investments and outcomes. The role requires 4 days onsite in Radnor, PA and a strong background in pharmaceutical brand marketing, media analytics, and MLR collaboration.

Qualifications

• Minimum 4+ years of U.S. pharmaceutical brand marketing experience.
• Minimum 2+ years of experience managing/leading pharmaceutical patient media.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field.
• 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• 2+ years of hands-on patient media experience in a pharmaceutical or healthcare setting.
• Strong background in media analytics, attribution, testing, and performance optimization.
• Experience working in highly regulated industries with MLR review processes.
• Strong alignment between media investment and patient engagement outcomes.
• Strong communication and stakeholder management skills.

Responsibilities

• Own end-to-end patient media strategy and ensure reach, frequency, and storytelling across platforms.
• Manage media planning, buying, optimization, performance measurement, and budget.
• Define audience strategies using data and first-party signals.
• Own marketing metrics, governance frameworks, and KPIs across media.
• Develop a unified measurement framework linking digital engagement to patient outcomes.
• Oversee dashboards and performance reporting for patient media.
• Collaborate with Analytics teams to integrate media, CRM, web, and claims data.
• Lead testing frameworks and translate data into actionable recommendations.
• Drive continuous media optimization through learning agendas.

Skills

Pharmaceutical brand marketing

Media analytics

Stakeholder management

MLR regulatory collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field

MBA or advanced degree

Job description

Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction.

The Director of US Patient Marketing will lead patient facing media strategy, execution, analytics, and major innovation initiatives. This role owns the full-funnel media ecosystem and will be accountable and responsible for ensuring integrated, data-driven patient engagement across all channels. This leader will also serve as the patient owner of media measurement, metrics governance, and performance optimization, with direct accountability for media investments to patient engagement and business outcomes. In addition, this role will drive innovation in marketing technology and capabilities, and partner closely with IT and analytics operations to enable scalable data, analytics, and operational infrastructure to support best-in‑class media execution and measurement. As a member of the US brand marketing team, this is a highly cross‑functional leadership role partnering with Commercial Analytics, Market Research, Medical, Legal, Regulatory (MLR), Privacy, IT, and external agency partners. This position will report directly into the US Patient Marketing Lead and will work closely with a broad set of cross‑functional stakeholders. This individual must have the ability to contribute strategically as a thought partner, but also work independently as a leader of activities to flawlessly execute the patient tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration.

Key Responsibilities

Media & Digital Accountability

• Own end‑to‑end patient media strategy to ensure consistent reach, frequency, and storytelling across platforms.
• Manage all media planning, buying, optimization, performance measurement, including audience targeting, as well as associated budget.
• Define audience strategies using claims‑based data, behavioral insights, contextual targeting, and first‑party data.

Analytics, Metrics & Performance Optimization

• Own all marketing and media metrics, measurement frameworks, and performance optimization.
• Lead design and governance of KPIs across media, ensuring consistent definitions and reporting standards.
• Develop and maintain a unified measurement framework connecting digital engagement to patient outcomes.
• Own dashboards and performance reporting for patient.
• Partner with Commercial Analytics and Data Science teams to integrate media, CRM, web, and claims‑based data.
• Develop and lead testing frameworks.
• Translate complex data into clear, actionable recommendations for brand strategy and investment decisions.
• Drive continuous optimization of media performance through structured learning agendas.

Innovation & Marketing Technology

• Lead evaluation, piloting, and scaling of emerging marketing technologies and capabilities.
• Develop use cases across targeting, personalization, creative optimization, and analytics.
• Partner closely with IT to enable operational capabilities, data infrastructure, and scalable marketing technology systems to support media execution and measurement.
• Identify and implement opportunities to improve automation, reporting efficiency, and predictive analytics.
• Stay current on healthcare media, data, and technology innovations and translate them into actionable strategies.

Required Qualifications

• Minimum 4+ years of U.S. pharmaceutical brand marketing experience.
• Minimum 2+ years of experience managing/leading pharmaceutical patient media.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field.
• 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• 2+ years of hands‑on patient media experience in a pharmaceutical or healthcare setting.
• Strong background in media analytics, attribution, testing, and performance optimization.
• Experience working in highly regulated industries with MLR review processes.
• Strong alignment between media investment and patient engagement outcomes.
• Strong communication and stakeholder management skills.

Preferred Qualifications

• MBA or advanced degree.
• Experience launching or supporting specialty, cardiovascular, or complex pharmaceutical brands.
• Experience building omnichannel measurement frameworks.
• Experience working with IT/data engineering teams on marketing technology infrastructure.
• Experience in black box, REMs, rare disease and/or specialty pharma is a plus.

Work Arrangement

This position will require 4 days onsite a week.

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Pay Range

The expected salary range for this position based on the primary location of Radnor, PA is $225,000-$262,500. The base pay offered will take into account internal equity and may vary depending on the candidate's geographic region, job‑related knowledge, skills, and experience among other factors.

Base salary is just one component of our competitive total compensation package, which includes equity in the form of stock options and/or restricted stock units, comprehensive health, dental, vision, life and disability insurance coverage, 401k retirement benefits with employer match, learning and wellness stipends, and paid time off. Note that benefits are subject to change and may vary based on jurisdiction of employment.

Company Values & Culture

We keep the patient front and center in all we do – all actions and decisions are in service of the patient and their caregivers.

We champion integrity, ethics, doing the right thing, and being our best selves.

Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking.

Diversity & Inclusion

Our employees come from different backgrounds, and we celebrate those differences.

Cytokinetics is an Equal Opportunity Employer.

Hiring Process

We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered.

Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction.