Director, US Patient Marketing

Cytokinetics, Inc.; United States; On-site; USD 225,000 - 263,000; Full time

Benefits offered by this job

Equity/Stock options

Health, dental, vision insurance

401k with employer match

Paid time off

Job summary

Cytokinetics, Inc. is seeking a senior marketer to own end-to-end patient media strategy across cardiovascular-focused brands. You will manage planning, buying, targeting, and budgeting while delivering cross-channel insights and performance reporting.

The role emphasizes rigorous metrics governance, cross-functional collaboration with Commercial Analytics and Data Science, and leadership in marketing technology to improve automation and predictive analytics.

Qualifications

• Minimum 4+ years of U.S. pharmaceutical brand marketing experience.
• Minimum 2+ years of experience managing/leading pharmaceutical patient media.
• 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• 2+ years of hands-on patient media experience in a pharmaceutical or healthcare setting.
• Strong background in media analytics, attribution, testing, and performance optimization.

Responsibilities

• Own end-to-end patient media strategy across platforms, including planning, buying, optimization, performance measurement, and budget management.
• Lead analytics, metrics, governance, and dashboard reporting; align KPIs across media, CRM, web, and claims data.
• Drive innovation in marketing technology; evaluate and scale capabilities with IT for data infrastructure and automation.

Skills

Media planning

Data analytics

Stakeholder management

Digital advertising

Marketing analytics

Regulated industry

Education

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field

Tools

CRM systems

Dashboards (Tableau/Power BI)

Job description

Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction.

Key Responsibilities

• Media & Digital Accountability Own end-to-end patient media strategy to ensure consistent reach, frequency, and storytelling across platforms. Manage all media planning, buying, optimization, performance measurement, including audience targeting, as well as associated budget. Define audience strategies using claims-based data, behavioral insights, contextual targeting, and first-party data.
• Analytics, Metrics & Performance Optimization Own all marketing and media metrics, measurement frameworks, and performance optimization Lead design and governance of KPIs across media, ensuring consistent definitions and reporting standards. Develop and maintain a unified measurement framework connecting digital engagement to patient outcomes. Own dashboards and performance reporting for patient. Partner with Commercial Analytics and Data Science teams to integrate media, CRM, web, and claims-based data. Develop and lead testing frameworks Translate complex data into clear, actionable recommendations for brand strategy and investment decisions. Drive continuous optimization of media performance through structured learning agendas.
• Innovation & Marketing Technology Lead evaluation, piloting, and scaling of emerging marketing technologies and capabilities. Develop use cases across targeting, personalization, creative optimization, and analytics. Partner closely with IT to enable operational capabilities, data infrastructure, and scalable marketing technology systems to support media execution and measurement. Identify and implement opportunities to improve automation, reporting efficiency, and predictive analytics. Stay current on healthcare media, data, and technology innovations and translate them into actionable strategies.

Required Qualifications

• Minimum 4+ years of U.S. pharmaceutical brand marketing experience.
• Minimum 2+ years of experience managing/leading pharmaceutical patient media.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field.
• 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• 2+ years of hands‑on patient media experience in a pharmaceutical or healthcare setting.
• Strong background in media analytics, attribution, testing, and performance optimization.
• Experience working in highly regulated industries with MLR review processes.
• Strong alignment between media investment and patient engagement outcomes.
• Strong communication and stakeholder management skills.

Preferred Qualifications

• MBA or advanced degree.
• Experience launching or supporting specialty, cardiovascular, or complex pharmaceutical brands.
• Experience building omnichannel measurement frameworks.
• Experience working with IT/data engineering teams on marketing technology infrastructure.
• Experience in black box, REMs, rare disease and/or specialty pharma is a plus.

Location & Compensation

This position, based out of South San Francisco, CA or Radnor, PA, will report directly into the US Patient Marketing Lead #LI-HYBRID

Pay Range: The expected salary range for this position based on the primary locations of South San Francisco, CA or Radnor, PA is $225,000-$262,500.

The base pay offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Base salary is just one component of our competitive total compensation package, which includes equity in the form of stock options and/or restricted stock units, comprehensive health, dental, vision, life and disability insurance coverage, 401k retirement benefits with employer match, learning and wellness stipends, and paid time off.

Note that benefits are subject to change and may vary based on jurisdiction of employment.

Benefits

• Base salary is just one component of our competitive total compensation package, which includes equity in the form of stock options and/or restricted stock units, comprehensive health, dental, vision, life and disability insurance coverage, 401k retirement benefits with employer match, learning and wellness stipends, and paid time off.

Diversity & Inclusion

Our employees come from different backgrounds, and we celebrate those differences.

Cytokinetics is an Equal Opportunity Employer.

Company Culture

Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking. We keep the patient front and center in all we do – all actions and decisions are in service of the patient and their caregivers. We champion integrity, ethics, doing the right thing, and being our best selves.

Cytokinetics is a late‑stage, specialty cardiovascular biopharmaceutical company focused on discovering, developing and commercializing first‑in‑class muscle activators and next‑in‑class muscle inhibitors as potential treatments for debilitating diseases in which cardiac muscle performance is compromised. As a leader in muscle biology and the mechanics of muscle performance, the company is developing small molecule drug candidates specifically engineered to impact myocardial muscle function and contractility.

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