Hybrid Programmatic Performance Lead for OTT/CTV

DIRECTV, LLC

New York (NY)

Hybrid

USD 92,000 - 138,000

Full time

6 days ago

Be an early applicant

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

DIRECTV, LLC in New York City seeks a detail-oriented Programmatic Performance Management professional to drive OTT/CTV advertising performance. You will bridge our internal Looker reporting with external SSP/Ad Serving platforms, delivering actionable insights and revenue growth.

In this hybrid role, you will collaborate with Programmatic Account Management, Diversified Demand, and DSP/SSP Partnerships teams to monitor delivery, optimize campaigns, and educate partners on DIRECTV's programmatic

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
1–4 years of experience in digital advertising, media, or related internship experience.
Basic understanding of programmatic advertising concepts (RTB, PMP, programmatic guaranteed).

Responsibilities

Report and manage in Looker and external platforms (SSP/Ad Serving) for partnerships including local and resellers.
Support client requests based on KPIs and targeting parameters.
Monitor and optimize DIRECTV's programmatic performance to maximize revenue.
Educate and evangelize internally and externally as a programmatic SME.
Build and maintain partner pacing reports with the DSP Partnerships Lead.
Collaborate with SSP Partnerships to monitor inventory quality and demand performance.