Programmatic Performance Management

DIRECTV; New York (NY); Hybrid; USD 92,000 - 138,000; Full time

Job summary

DIRECTV, New York City-based, seeks a detail-oriented Programmatic Performance Management professional to join our digital advertising team. This role sits at the intersection of technology, data, and strategy, driving performance across our programmatic OTT/CTV product suite.

You will report on Looker and external platforms, partner with cross-functional teams, and help optimize delivery and revenue. The ideal candidate has 1–4 years of digital advertising experience, strong analytical skills,

Qualifications

• Bachelor’s degree in marketing/advertising or related field.
• 1–4 years in digital advertising or related internship.
• Understanding of programmatic concepts (RTB, PMP, programmatic guaranteed).
• Strong analytical, communication, and Excel skills.

Responsibilities

• Report and manage campaigns in Looker and SSP/Ad Serving tech.
• Support client requests and KPI targeting analyses.
• Monitor programmatic performance and optimize revenue.
• Develop and share pacing reports with DSP partners.
• Collaborate with cross-functional teams in a fast-paced environment.

Skills

Analytical thinking

Cross-functional teamwork

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

MS Office

Excel

Pivot tables

Job description

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid

DIRECTV is seeking a detail-oriented and analytically minded Programmatic Performance Management professional to join our growing digital advertising team. In this role, you will serve as a critical link between our internal platforms and external partners, driving performance across our programmatic OTT/CTV product suite. You'll work at the intersection of technology, data, and strategy—monitoring delivery, optimizing revenue, and building strong cross-functional relationships with Programmatic Account Management, Diversified Demand, and DSP/SSP Partnership teams. This is an excellent opportunity to deepen expertise while becoming a subject matter expert in a fast-evolving space and make a tangible impact on DIRECTV's advertising performance and revenue growth.

Here's what you’ll do:

• Responsible for reporting and daily management in our internal (Looker) and external platforms (SSP and Ad Serving Technology) for partnerships inclusive of local and resellers.
• Work closely with Programmatic Account Management and Diversified Demand teams to supportclient requests, and general capability inquiries based on client’s criteria, KPIs, and targeting parameters.
• Manage and closely monitor DIRECTV’s programmatic performance to ensure optimal delivery,provide recommendations, and maximize revenue across our programmatic product suite.
• Develop deep understanding of DIRECTV’s programmatic OTT/CTV offering, strategy, best practices, capabilities, and products to educate and evangelize both internally and externally serving as a programmatic subject matter expert.
• Work closely with the DSP Partnership’s Lead to build and maintain partner pacing reports in DIRECTV’s reporting tool.
• Collaborate closely with SSP Partnerships to monitor inventory quality, signal strength, bid density, and demand performance.

What you’ll need to be successful:

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (or equivalent experience).
• 1 – 4 years of experience in digital advertising, media, or related internship experience.
• Basic understanding of programmatic advertising concepts (RTB, PMP, programmatic guaranteed).
• Outstanding troubleshooting, analytical, and problem-solving abilities.
• Ability to work well with others and collaborate cross-functionally in a fast-paced environment.
• Strong experience working in MS Office and Excel including, PPT, pivot tables and manipulation of large data sets.
• Strong written and oral communication skills.
• Exceptional organizational skills, while paying close attention to detail.
• Demonstrate ability to continuously learn and incorporate feedback to improve workflows and processes.
• Prioritize work based on strategicvalue andmanage multiple account challenges at the same time.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for the position and work location(s) listed in the job posting US Labor Market Zone(s). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONE

N4: $91,770 - $137,655

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

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