Senior Marketing Architect: Integrated Digital Strategy

chcp; Houston (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Voluntary Life (Employee, Spouse,Child

Employer-Paid Life Insurance

Short-Term Disability

Long-Term Disability

Flexible Spending Accounts

Health Savings Account

HSA Employer Contribution

Critical Illness

Hospital Indemnity

Accident Insurance

401(k)

401(k) Employer Match

Paid Holidays

Floating Holiday

Mental Health Day

Referral Bonus Program

Tuition Assistance Program (TAP)

Job summary

CHCP (The College of Health Care Professions) is seeking a Senior Marketing Manager, Integrated Digital Marketing to lead cross-channel campaigns from remote Texas. You will plan, manage, and optimize initiatives across Paid Search, SEO, and Social Media, aligning with AI-enabled marketing strategies and organizational goals.

You'll partner with senior leadership, provide analytics oversight, and coordinate with admissions, operations, analytics, content, and web teams to drive full-funnel

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of digital marketing with exposure to Paid Search, SEO, and Social Media.
• Experience managing agencies or external partners.
• Experience with AI-driven marketing platforms and automated media systems.
• Full-funnel performance and conversion optimization experience.
• Experience in regulated industries and proficiency with MS Office, Excel, Outlook, Word.
• Experience with GA4, Google Ads, Meta Ads, marketing automation software, and CRM tools Velocify/Anthology.

Responsibilities

• Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.
• Ensure channel alignment to support awareness, lead generation, conversion, and business outcomes.
• Coordinate cross-departmental efforts to build cohesiveness and efficiency.
• Serve as a strategic partner to senior leadership and manage agency relationships.
• Provide senior-level analytical oversight across channels and enhance reporting frameworks.
• Support AI-enabled, automated, and data-driven marketing strategies within the team.
• Collaborate with admissions, operations, analytics, content, and web teams to align with organizational goals.

Skills

Paid Search

SEO

Social Media

Analytics

Agency Management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

GA4

Google Ads

Meta Ads

Marketing automation software

CRM (Velocify, Anthology)

Job description

CHCP (The College of Health Care Professions) is seeking a Senior Marketing Manager, Integrated Digital Marketing to lead cross-channel campaigns from remote Texas. You will plan, manage, and optimize initiatives across Paid Search, SEO, and Social Media, aligning with AI-enabled marketing strategies and organizational goals.

You'll partner with senior leadership, provide analytics oversight, and coordinate with admissions, operations, analytics, content, and web teams to drive full-funnel