Hybrid Digital Storyteller: Strategy & Visual Design

ACLU of Maryland; Baltimore (MD); Hybrid; USD 85,000 - 100,000; Full time

Job summary

ACLU of Maryland is seeking a Digital Communications Strategist to lead high-impact digital storytelling, shaping how the public engages with civil rights and civil liberties in Maryland.

The role requires expert-level skills in social media strategy and graphic design, with a portfolio demonstrating depth in both areas. This is a hybrid position within the ACLU-MD staff bargaining unit, reporting to the Director of Strategic Communications.

Qualifications

• Minimum 5 years of demonstrated success in digital communications strategy, preferably in nonprofit, advocacy, or government sectors.
• Strong portfolio demonstrating both advanced graphic design work AND social media strategy.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro.
• Demonstrated expertise in social media strategy across multiple platforms, with understanding of platform algorithms & audience behavior.
• Experience planning, executing, and optimizing paid social media advertising campaigns, including audience targeting and performance reporting.

Responsibilities

• Lead social media strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook.
• Develop platform-specific content strategies tailored to each channel.
• Produce and publish engaging, platform-native content to educate and mobilize audiences.
• Manage and optimize paid social media campaigns across Meta, TikTok, and other platforms.
• Monitor trends and adjust strategy to maintain organic reach and relevance.
• Appear in short-form videos and capture content at events to support storytelling.
• Collaborate with policy, legal, and development teams and coordinate with national ACLU and affiliates.

Skills

Advanced social media strategy

Professional-level graphic design

Adobe Creative Suite

Canva

Education

Bachelor's degree in communications, graphic design, marketing, or related field

Tools

Adobe Creative Suite (PS, Illustrator, InDesign, Premiere Pro)

Canva

Job description

ACLU of Maryland is seeking a Digital Communications Strategist to lead high-impact digital storytelling, shaping how the public engages with civil rights and civil liberties in Maryland.

The role requires expert-level skills in social media strategy and graphic design, with a portfolio demonstrating depth in both areas. This is a hybrid position within the ACLU-MD staff bargaining unit, reporting to the Director of Strategic Communications.