Digital Communications Coordinator

ACLU of the District of Columbia; Maryland; Hybrid; USD 72,000 - 85,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k) retirement plan

Job summary

ACLU of the District of Columbia is seeking a Digital Communications Coordinator to support our mission by creating and distributing compelling digital content across social media, email, and web platforms. The role emphasizes graphic design, video production, and audience growth in the District, with collaboration across Communications, Policy, Legal, and Development teams.

This limited-term position is funded for 2 years with possible extensions; it requires 2+ years of experience, strong

Qualifications

• Minimum of 2 years of experience in graphic design, video production, social media content and strategy, digital marketing, or related fields.
• Demonstrated proficiency in Canva, Adobe Photoshop, Illustrator, or InDesign.
• Experience creating short-form video content and comfort with on-camera appearance.
• Strong writing and editing skills; ability to communicate complex ideas clearly.
• Experience managing social media platforms and scheduling tools (e.g., Sprout Social).
• Highly organized; ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Write, edit, and schedule social posts across platforms.
• Produce graphics, short-form videos, and multimedia content for campaigns.
• Grow ACLU-D.C.'s audience among residents, members, advocates, media, and officials.
• Appear on camera as needed for video content production.
• Manage social media calendar and posting cadence.
• Develop and implement tone/strategy for platforms like TikTok, YouTube, LinkedIn.
• Respond to comments and messages in a timely manner.
• Track trends and identify opportunities for participation in online conversations.
• Support digital advertising strategy and collaborator with teams.

Skills

Graphic design

Video production

Social media content

Copywriting

On-camera appearance

Sprout Social

Education

Bachelor's degree in communications or related field

Tools

Sprout Social

Canva

Adobe Photoshop

Illustrator

InDesign

Job description

Employment Status: Full-Time

Supervisory Role: No

Bargaining Unit Member: Yes

Organization Department: Communications

Reports to Position: Strategic Communications Director

FLSA Classification: Salaried, Non-Exempt

Salary Range: $72,000 – $84,999

• Digital Communications Coordinator with 0–3 years of experience: Analyst I pay scale ($72,000–$76,499)
• Digital Communications Coordinator with 3 years of experience: Analyst II pay scale ($77,500–$84,999)

Summary/Objective

The Digital Communications Coordinator supports ACLU-D.C.’s mission by creating and distributing compelling digital content across social media, email, and web platforms. This role is primarily focused on graphic design, video production, and social media management, with a particular emphasis on building ACLU-D.C.’s audience in the District and advancing the organization’s advocacy campaigns.

The Digital Communications Coordinator will work under the supervision of the Strategic Communications Director and in close collaboration with the Communications, Policy, Legal, and Development departments. Ideal candidates will have strong graphic design and video production skills, a creative eye, and a commitment to civil rights and civil liberties.

This is a limited-term role with funding for 2 year(s), with the possibility for extensions depending on a variety of factors including but not limited to budget and organizational workload.

This position is a member of the ACLU-DC staff bargaining unit represented by the Washington Baltimore News Guild and is non-exempt under the Fair Labor Standards Act.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Social Media

• Write, edit, and schedule social media posts across ACLU-D.C.’s platforms, including Instagram, TikTok, Threads, X/Twitter, Facebook, LinkedIn, BlueSky, and YouTube.
• Produce graphics, short-form videos, and other multimedia content for social media posts and advocacy campaigns.
• Build and grow ACLU-D.C.’s audience among D.C. residents, ACLU members, advocacy organizations, press and media, elected officials, and the legal community.
• Appear on camera as needed to support video and social media content production.
• Manage the social media calendar using a platform such as Sprout Social, ensuring consistent and timely posting.
• Develop and manage ACLU-D.C.’s tone and strategy to effectively reach target audiences on platforms like TikTok, YouTube, and LinkedIn.
• Respond to comments, questions, mentions, and direct messages in a timely and appropriate manner.
• Track trending topics and identify opportunities for the organization to participate in relevant online conversations.
• Support the organization’s digital advertising strategy.
• Collaborate with Communications and program staff to develop timely, mission-aligned content.

Influencer Engagement

• Research and identify influencers and online creators aligned with ACLU-D.C.’s mission and campaigns.
• Build and manage relationships with influencers to amplify organizational messaging and advocacy work.
• Coordinate influencer collaborations, including content direction, deliverables, and follow-through.

Graphic Design

• Design graphics for social media posts, advocacy campaigns, development projects and email communications, and web content.
• Create print graphics for organizational materials, events, and departmental needs.
• Develop visual assets that communicate complex civil rights and legal topics in accessible, engaging ways.
• Maintain consistent ACLU-D.C. brand voice, style, and visual identity across all graphic materials.
• Design graphics on a project-specific basis to support departments across the organization.

Video Production

• Create, edit, and produce short-form and long-form video content for social media and digital platforms.
• Oversee technical aspects of video production, including filming, editing, and quality standards.
• Appear on camera as needed to support video content.
• Attend rallies, events, and actions to capture photo and video content for organizational use.
• Maintain consistent ACLU-D.C. brand voice, style, and visual identity across all video content.

Email & Web Content Support

• Support the production of HTML emails, action alerts, and web content updates in collaboration with senior digital communications strategist.
• Assist with repurposing website content for social media use.
• Help maintain ACLU-D.C.’s website using content management systems, as needed.

Community Engagement

• Attend ACLU-D.C. events, rallies, and external coalition partner events to document and capture content.
• Create digital content and social media toolkits for partners and clients.
• Support digital actions such as petitions and online campaigns in coordination with program staff.

Education and Experience

Required

• Minimum of 2 years of experience in graphic design, video production, social media content and strategy, digital marketing, or related fields, preferably in the nonprofit or advocacy sector.
• Demonstrated proficiency in graphic design software, such as Canva, Adobe Photoshop, Illustrator, or InDesign.
• Experience creating short-form video content and comfort with on-camera appearance.
• Strong writing and editing skills, with an ability to communicate complex ideas clearly and accessibly.
• Experience managing social media platforms and scheduling tools (e.g., Sprout Social or similar).
• Highly organized, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Responds in a timely manner to work assignments and requests; follows through and meets commitments.

Preferred

• Bachelor’s degree in communications, graphic design, or a related field.
• Experience with email marketing platforms, Drupal, WordPress, or Salesforce.
• Experience with photography.
• Working knowledge of HTML and CSS.
• Familiarity with influencer outreach and relationship management.

Competencies

• Creative and skilled in visual storytelling; able to take creative risks while staying on-brand.
• Strong digital media knowledge with a commitment to continued growth and learning.
• Positive, problem-solving attitude in collaboration with colleagues and external partners.
• Demonstrated personal integrity; relates well with people of different backgrounds and responsibilities.
• Ability to work both independently and collaboratively, adapting to shifting priorities with a diplomatic touch.
• Keen attention to detail in proofreading and visual accuracy.
• Strong interpersonal skills and track record of working effectively with colleagues at all organizational levels.
• Strong belief in the ACLU’s mission and work, and in preserving and defending the civil rights and individual liberties guaranteed by the U.S. Constitution and District of Columbia laws.
• Individuals who have been directly impacted by the criminal justice system are strongly encouraged to apply.

Supervisory Responsibilities

This position has no supervisory responsibility.

Work Environment

• Organization is currently in a hybrid remote work environment.
• On-site environment is a professional office.

Physical Demands

• Prolonged periods sitting at a desk and working on a computer.
• Frequent written and verbal communication.
• Frequent attendance at in-person events, rallies, and community functions.
• Visual activity for extensive reading, preparing, and analyzing content and viewing a computer terminal.

Travel Required

Occasional travel may be required.

Work Authorization

Must be legally authorized to work in the United States.

Benefits Summary

We offer a comprehensive benefits package, including medical, dental, and vision coverage; a 401(k) retirement plan with employer contributions; life, short-term disability, and long-term disability insurance; and paid time off.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Diversity & Equal Opportunity Statement

The ACLU of the District of Columbia is an Equal Employment Opportunity Employer. We are committed to maximizing our team’s diversity and want to involve all those who can contribute to our inclusive culture. We support all qualified individuals within our workforce without regard to race, color, gender, sexual orientation, gender identity and expression, age, national origin, marital status, citizenship, disability, veteran status, and any other characteristic protected by applicable law. We are committed to supporting persons with disabilities in their work and encourage their request for needed job accommodations.