Hybrid Digital Marketing Strategist — Analytics‑Driven

University of California San Diego; San Diego (CA); Hybrid; USD 82,000 - 92,000; Full time

Job summary

The University of California San Diego's Division of Extended Studies is seeking a Digital Marketing Strategist to develop and optimize digital marketing programs across channels.

Working a hybrid schedule at UCSD, you will monitor budgets, use analytics tools, and coordinate with marketing support teams to drive enrollments and engagement.

Experience with Google Analytics, Looker Studio, Kentico CMS and CRM platforms will help shape data-driven campaigns that expand program reach and impact.

Qualifications

• Strong knowledge of digital marketing principles and channels.
• Experience with analytics and reporting.
• Experience with email and online advertising campaigns.

Responsibilities

• Develop and implement digital marketing strategies for DES.
• Monitor marketing spends and optimize budgets.
• Collaborate with marketing support teams and content creators.

Skills

Digital marketing

Analytics

Campaign tracking

Budget management

SEO/SEM

Google Analytics

Looker Studio

CMS

Tools

Kentico CMS

CRM software

Job description

The University of California San Diego's Division of Extended Studies is seeking a Digital Marketing Strategist to develop and optimize digital marketing programs across channels.

Working a hybrid schedule at UCSD, you will monitor budgets, use analytics tools, and coordinate with marketing support teams to drive enrollments and engagement.

Experience with Google Analytics, Looker Studio, Kentico CMS and CRM platforms will help shape data-driven campaigns that expand program reach and impact.