Hybrid Digital Marketing Specialist — Fundraising Impact

Horizons for Homeless Children; Boston (MA); Hybrid; USD 65,000 - 67,000; Full time

Benefits offered by this job

Health coverage

Hybrid work schedule

Job summary

Horizons for Homeless Children in Roxbury, MA is seeking a Digital Marketing Specialist to design and manage campaigns across email, paid search, social media, and web platforms. The role combines creative storytelling with data-driven optimization to boost awareness, engagement, and fundraising performance.

The ideal candidate has 1–3 years of digital marketing experience, familiarity with Google Analytics and CRM systems, and a passion for mission-driven work.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or related field preferred.
• 1–3 years of experience in digital marketing, communications, or digital fundraising.
• Experience managing Google Ad campaigns and paid social media advertising.
• Strong understanding of SEO, website optimization, email marketing, and analytics.
• Familiarity with Google Analytics, Meta Business Suite, CRM systems, and content management platforms.
• Experience with Salesforce or similar CRM platforms preferred.
• Knowledge of AI tools and marketing automation platforms strongly preferred.
• Excellent writing, communication, and organizational skills.

Responsibilities

• Execute integrated digital marketing campaigns across social media, email, paid advertising, and web platforms.
• Support fundraising, donor engagement, event promotion, volunteer recruitment, and awareness campaigns.
• Implement data-driven campaign strategies designed to improve engagement, reach, conversion, and ROI.
• Assist with audience segmentation and digital outreach initiatives.
• Develop, manage, and optimize Google Ad campaigns and paid social media advertising.
• Maintain and update website content, landing pages, and campaign materials.
• Improve website functionality, SEO performance, mobile responsiveness, and user experience.
• Monitor website analytics and recommend optimizations to increase traffic and engagement.
• Track and analyze digital performance metrics using Google Analytics, Meta Business Suite, and related tools.
• Generate reports on engagement, conversions, audience growth, and fundraising performance.
• Use AI and automation tools to improve workflow efficiency, content optimization, and digital targeting.
• Conduct competitor and trend analysis to inform recommendations and improvements.

Skills

Digital marketing

Google Ads

Paid social

SEO

Analytics

Email marketing

CRM systems

Content management

AI tools

Marketing automation

Writing

Education

Bachelor's degree in marketing, communications, digital media

Tools

Google Analytics

Meta Business Suite

CRM systems

Content Management Platforms

Salesforce

Job description

Horizons for Homeless Children in Roxbury, MA is seeking a Digital Marketing Specialist to design and manage campaigns across email, paid search, social media, and web platforms. The role combines creative storytelling with data-driven optimization to boost awareness, engagement, and fundraising performance.

The ideal candidate has 1–3 years of digital marketing experience, familiarity with Google Analytics and CRM systems, and a passion for mission-driven work.