Senior Digital Fundraising Architect

GBH; Boston (MA); Hybrid; USD 70,000 - 91,000; Full time

Job summary

GBH is seeking a Senior Digital Fundraising Strategist to build and optimize a modern fundraising model across email, SMS, web, social, and YouTube. You’ll lead strategy and hands-on execution, driving donor acquisition and revenue for GBH’s national brands.

You will manage multi-channel campaigns, perform multivariate testing, and provide analytics-driven insights. The role requires strong copywriting, CRM mastery, and experience in nonprofit media environments, with hybrid on-site Boston work.

Qualifications

• Experience managing a portfolio of digital fundraising campaigns.
• Experience in a fast-paced agency or large matrixed organization.
• Excellent project management with complex campaigns.
• Hands-on experience with marketing automation and CRM.
• Strong analytical skills using campaign performance data to inform strategy.
• Exceptional copywriting for donor-centric fundraising appeals.
• Direct experience in a nonprofit or public media environment.
• Experience with project management tools.
• Knowledge of A/B testing methodologies and testing design.

Responsibilities

• Develop and manage strategy for individual fundraising and stewardship campaigns across channels.
• Lead day-to-day execution of multi-channel campaigns including email, SMS, and other platforms.
• Coordinate with Creative, data, and content stakeholders to deliver campaigns on time.
• Write and edit donor-centric copy for emails, landing pages, and SMS messages.
• Collaborate with cross-functional teams to translate program goals into campaigns.

Skills

Digital fundraising

Campaign management

CRM platforms

A/B testing

Copywriting

Donor segmentation

Lifecycle automation

Data analysis

Education

Bachelor's degree

Tools

Marketing automation

CRM systems

Job description

GBH is seeking a Senior Digital Fundraising Strategist to build and optimize a modern fundraising model across email, SMS, web, social, and YouTube. You’ll lead strategy and hands-on execution, driving donor acquisition and revenue for GBH’s national brands.

You will manage multi-channel campaigns, perform multivariate testing, and provide analytics-driven insights. The role requires strong copywriting, CRM mastery, and experience in nonprofit media environments, with hybrid on-site Boston work.