Digital Marketing Specialist

Curate Partners LLC; Boston (MA); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Curate Partners LLC in the Greater Boston Area is seeking a Digital Marketing Specialist to implement and manage campaigns across email, paid social, Google Ads, SEO/SEM, and web platforms. The ideal candidate combines technical and creative skills with a data-driven mindset to support fundraising and organizational growth.

1-3 years of experience, Bachelor's preferred, with on-site 4 days and one remote day.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or related field preferred.
• 1–3 years of digital marketing, communications, or digital fundraising experience.
• Experience with Google Ads, paid social, email marketing, and analytics.
• Familiarity with CRM platforms and marketing automation.
• Knowledge of AI tools for marketing is a plus.

Responsibilities

• Execute integrated digital campaigns across email, social, and web platforms.
• Manage Google Ads campaigns and paid social advertising to support fundraising.
• Maintain website content, SEO, and mobile performance.
• Create digital content and manage email marketing campaigns.
• Analyze performance data and report on engagement and ROI.

Skills

Digital marketing

Email marketing

SEO/SEM

Analytics

Campaign management

Education

Bachelor's degree

Tools

Google Analytics

Meta Business Suite

CRM systems

Salesforce

Job description

4 days/wk onsite in the Greater Boston Area

Summary of Position

We are partnering with an established organization looking for a Digital Marketing Specialist. The Digital Marketing Specialist will implement and manage digital marketing campaigns across email, paid social media, Google Ads, SEO/SEM, and web platforms. This role is ideal for someone who combines strong technical and creative skills with a data-driven mindset and understands how digital engagement supports fundraising and organizational growth.

The ideal candidate will bring experience in digital advertising, website management and optimization, analytics, email marketing, and emerging AI tools that improve campaign performance and operational efficiency.

We are seeking a creative, analytical, and mission-driven Digital Marketing Specialist who understands the digital landscape and how to leverage online tools and platforms to increase awareness, engagement, and fundraising performance.

Key Responsibilities

Digital Campaign Implementation

• Execute integrated digital marketing campaigns across social media, email, paid advertising, and web platforms
• Support fundraising, donor engagement, event promotion, volunteer recruitment, and awareness campaigns
• Implement data-driven campaign strategies designed to improve engagement, reach, conversion, and ROI
• Assist with audience segmentation and digital outreach initiatives

Paid Advertising & Google Campaigns

• Develop, manage, and optimize Google Ad campaigns, including Google Grants
• Execute paid social media advertising campaigns across Meta, LinkedIn, and other relevant platforms
• Monitor campaign performance and optimize targeting, messaging, budgets, and conversion rates
• Conduct A/B testing to improve digital performance and fundraising outcomes

Website Management & Optimization

• Maintain and update website content, landing pages, and campaign materials
• Improve website functionality, SEO performance, mobile responsiveness, and user experience
• Monitor website analytics and recommend optimizations to increase traffic and engagement
• Support digital accessibility and overall site performance

Content Creation & Email Marketing

• Create compelling digital content including graphics, videos, social media posts, newsletters, and fundraising appeals
• Manage email marketing campaigns and audience lists
• Maintain content calendars and support campaign coordination

Analytics, Reporting & AI Integration

• Track and analyze digital performance metrics using Google Analytics, Meta Business Suite, and related tools
• Generate reports on engagement, conversions, audience growth, and fundraising performance
• Use AI and automation tools to improve workflow efficiency, content optimization, and digital targeting
• Conduct competitor and trend analysis to inform recommendations and improvements

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or related field preferred
• 1-3 years of experience in digital marketing, communications, or digital fundraising
• Experience managing Google Ad campaigns and paid social media advertising
• Strong understanding of SEO, website optimization, email marketing, and analytics
• Familiarity with Google Analytics, Meta Business Suite, CRM systems, and content management platforms
• Experience with Salesforce or similar CRM platforms preferred
• Knowledge of AI tools and marketing automation platforms strongly preferred
• Excellent writing, communication, and organizational skills
• Ability to manage multiple projects in a fast-paced, collaborative environment
• Passion for mission-driven work and social impact

What We're Looking For

We are looking for someone who:

• Understands how digital engagement drives fundraising and organizational growth
• Is highly organized, proactive, and comfortable managing multiple priorities
• Brings creativity balanced with strong analytical thinking
• Stays current on digital trends, AI tools, and emerging marketing platforms
• Can translate data into actionable insights and campaign improvements

This is a 40-hour, full-time position working on-site 4 days per week with up to 1 remote day per week. Regular hours are Monday–Friday during business hours, with occasional evening/weekend events with notice. Local travel to program sites, media outlets, and special promotional events may be required. Some extended hours such as evening or weekend work may be necessary when promoting certain events or project launches.

The work you will perform is mostly sedentary, taking place at a desk or cubicle, in an office setting, working alongside others, and at times in a classroom setting. This role includes collaboration with families, educators, specialists, and external agencies both in-person and virtually.

The office is located in the Greater Boston area.

This position requires the employee to comply with all applicable federal, state, local and company policy concerning immunizations, employment physical/screening, and Background record check.