Growth-Driven Digital Fundraising Campaign Lead

WNET; New York (NY); Hybrid; USD 60,000 - 65,000; Full time

Job summary

The WNET Group is seeking a Digital Fundraising Campaign Specialist to support digital marketing and fundraising efforts. You will develop and launch campaigns, craft content for email and web channels, and analyze performance to improve future results.

Hybrid position based in New York with opportunities to collaborate across internal teams and external vendors. Salary ranges reflect nonprofit sector benchmarks and market data.

Qualifications

• 2+ years of professional experience, with at least 1 year in digital campaigns or online marketing initiatives.
• Working knowledge of HTML, CSS, and mobile optimization principles.
• Proficiency in Excel and data management; experience with nonprofit membership databases.
• Knowledge of CAN-SPAM, permission marketing and related best practices.
• Experience using campaign performance data to inform strategies.
• Familiarity with Adobe Creative Suite or similar design tools.
• Proficiency with Microsoft Office applications.

Responsibilities

• Develop, organize, and launch fundraising and promotional campaigns across digital channels.
• Write, produce, and edit content for email, web properties, and social media.
• Analyze and report on campaign performance to identify opportunities for improvement.
• Coordinate campaign activities across email, web, social media, and other digital channels to meet fundraising goals.
• Collaborate with internal partners and external vendors on segmentation, source coding, testing, and reporting.
• Assist with day-to-day EveryAction activities including setup, data hygiene, and reporting.

Skills

HTML

CSS

Mobile optimization

Microsoft Excel

Data management

Nonprofit databases

A/B testing

Audience segmentation

CAN-SPAM

Permission marketing

Adobe Creative Suite

Salesforce

EveryAction

Microsoft Office

Education

No specific degree required

Tools

EveryAction

Salesforce

Adobe Creative Suite

Excel

Job description

The WNET Group is seeking a Digital Fundraising Campaign Specialist to support digital marketing and fundraising efforts. You will develop and launch campaigns, craft content for email and web channels, and analyze performance to improve future results.

Hybrid position based in New York with opportunities to collaborate across internal teams and external vendors. Salary ranges reflect nonprofit sector benchmarks and market data.