Director, Digital Marketing & Communications

Vaco by Highspring; New York (NY); Hybrid; USD 68,880 - 75,768; Part time

Job summary

A prominent New York City-based nonprofit is seeking a strategic and creative Director of Digital Marketing. This individual will lead digital marketing efforts, including website management and social media engagement. Candidates should have over 7 years of experience in marketing and communications, preferably in the nonprofit sector. The role requires exceptional project management and communication skills, along with proficiency in various digital tools. This is a hybrid position with a pay rate of $50-$55 per hour.

Qualifications

• 7+ years of experience in Marketing and Communications, ideally within the nonprofit sector.
• Strong ability to analyze digital data for marketing communications and donor engagement programs.
• Highly organized project manager capable of handling high-volume workflows.

Responsibilities

• Lead the organization's digital footprint, overseeing the website and social media.
• Manage the integrated marketing and communications calendar.
• Analyze social and email metrics to optimize engagement.

Skills

Analytical Mindset

Project Management

Communication

Technical Proficiency

Creative Tools

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Adobe Creative Suite

Canva

WordPress

Google Analytics

Hootsuite

Job description

Director of Digital Marketing and Communications

Contract 2-4 months
Location: NYC (hybrid onsite)
Pay Rate: $50-$55 hourly rate

Position Overview

A prominent New York City‑based nonprofit is seeking a strategic and creative Director of Digital Marketing. This individual will lead the organization’s digital footprint, overseeing the website, social media channels, and email marketing efforts. Serving as a brand steward and project manager, the Director will ensure all digital communications reflect the organization’s innovative mission while enhancing its public reputation. The role requires a persuasive communicator who can conceptualize and manage creative content while serving as an internal expert on digital channels. The Director will collaborate with senior leadership to support marketing operations for signature high‑profile events and fundraising initiatives, and ensure that partner events, newsletters, and announcements are effectively branded, deployed, and analyzed for success.

Primary Responsibilities

Calendar & Campaigns

• Manage the integrated marketing and communications calendar, tracking key annual events, fundraising campaigns, and organizational initiatives.
• Facilitate campaign meetings and serve as the production lead to ensure all digital assets are developed and implemented on schedule.
• Partner with cross‑functional teams to create high‑impact campaigns that drive awareness and fundraising growth.
• Work with design and production teams to ideate and create branded digital and print assets, including video and photography.

Website Management

• Manage the website hosting agency to develop landing pages, interactive content, and downloadable collateral.
• Act as the primary point of contact for web developers to coordinate updates, major changes, and troubleshooting.
• Collaborate with the communications team to schedule and post articles, news stories, and crisis communications.
• Track and review website performance, providing comprehensive quarterly audits and reports.

Social Media & Email Marketing

• Manage the social media team to ensure consistent posting and engagement across all organizational accounts.
• Assist with content creation (design, photo, and copy) as needed to maintain brand voice.
• Oversee the scheduling and deployment of email marketing campaigns and fundraising appeals.
• Analyze social and email metrics to optimize engagement and report on quarterly success.

Skills, Knowledge, and Experience

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 7+ years of experience in Marketing and Communications, ideally within the nonprofit sector.
• Analytical Mindset: Strong ability to analyze digital data for marketing communications and donor engagement programs.
• Technical Proficiency: Experience with online donation platforms (e.g., Classy, Blackbaud, iDonate, EveryAction) and audience engagement tools.
• Creative Tools: Proficiency in design and editing software, including Adobe Creative Suite, Canva, and WordPress.
• Management Skills: Highly organized project manager capable of handling high‑volume workflows and coordinating with operations for service subscriptions.
• Communication: Exceptional writing and editorial skills, with the ability to translate complex information into simple, compelling value propositions.
• Software Knowledge: Familiarity with MS Office, Google Analytics, project management tools (e.g., Monday.com), and social media management platforms (e.g., Hootsuite, Sprout Social).