Digital Marketing Analytics Specialist

Matthews™; Nashville (TN); On-site; USD 60,000 - 100,000; Full time

Job summary

A leading digital marketing firm in Nashville is seeking a Digital Marketing Analyst to support tracking and optimizing digital marketing campaigns. Responsibilities include analyzing email marketing and SEO performance, building dashboards, and providing data-driven insights to enhance marketing effectiveness. Candidates should have 5+ years in digital marketing, proficiency with HubSpot, and strong analytical skills. The position offers a salary range of $60,000 to $100,000.

Qualifications

• 5+ years of experience in digital marketing or marketing analytics.
• Proficiency in HubSpot or similar marketing automation tools.
• Strong analytical skills with proficiency in Excel or Google Sheets.

Responsibilities

• Monitor and analyze performance of digital marketing campaigns.
• Build dashboards to track marketing KPIs and metrics.
• Conduct A/B test analysis for campaign optimization.
• Analyze website traffic using Google Analytics.

Skills

Digital marketing

Marketing analytics

HubSpot

Google Analytics

Excel

Excellent communication

Tools

HubSpot

Google Analytics

Google Ads

Meta Ads

Job description

A leading digital marketing firm in Nashville is seeking a Digital Marketing Analyst to support tracking and optimizing digital marketing campaigns. Responsibilities include analyzing email marketing and SEO performance, building dashboards, and providing data-driven insights to enhance marketing effectiveness. Candidates should have 5+ years in digital marketing, proficiency with HubSpot, and strong analytical skills. The position offers a salary range of $60,000 to $100,000.