Hybrid Digital Marketing Manager, Bio

Nova Biomedical; Waltham (MA); Hybrid; USD 130.000 - 170.000; Vollzeit

Benefits dieser Stelle

Hybrid work

401k match

Tuition reimbursement

Lunchtime cafeteria

Zusammenfassung

Nova Biomedical is seeking a Manager, Digital Marketing Bio to drive digital demand generation, customer engagement, and pipeline growth for the BIO business. You will develop and execute integrated digital programs across web, search, social, email, and marketing automation to deliver measurable growth in leads and revenue.

The role balances strategic planning with hands-on execution, collaborating with Marketing, Sales, Product Management, and Events teams globally and regionally.

Qualifikationen

• Bachelor’s degree in Marketing or equivalent experience.
• 5+ years of digital marketing, demand generation, growth marketing, or related field.
• Experience managing multi-channel digital campaigns across search, paid media, social media, email, and marketing automation.
• Experience developing digital programs that support lead generation, customer engagement, pipeline development, and revenue growth.

Aufgaben

• Develop and execute integrated digital marketing campaigns that generate demand, engage customers, and support pipeline and revenue growth.
• Manage digital programs across web, search, paid media, social media, email, marketing automation, and third-party media channels.
• Optimize websites, landing pages, conversion paths, and digital customer journeys to improve engagement and lead conversion.
• Lead SEO/SEM, generative engine optimization, and answer engine optimization initiatives.
• Improve organic and paid search visibility, performance, traffic quality, and conversion outcomes.
• Manage marketing automation platforms, email-nurture programs, lead flows, and related digital marketing processes.
• Develop segmented nurture strategies that guide prospects through the customer journey and support pipeline progression.

Kenntnisse

Digital marketing

Demand generation

Analytics

Marketing automation

SEO/SEM

Cross-functional collaboration

Communication skills

Ausbildung

Bachelor’s degree in Marketing

Tools

Salesforce

Marketing automation

Google Analytics

Jobbeschreibung

Nova Biomedical is seeking a Manager, Digital Marketing Bio to drive digital demand generation, customer engagement, and pipeline growth for the BIO business. You will develop and execute integrated digital programs across web, search, social, email, and marketing automation to deliver measurable growth in leads and revenue.

The role balances strategic planning with hands-on execution, collaborating with Marketing, Sales, Product Management, and Events teams globally and regionally.