Growth-Focused Digital Marketing Lead - Biotech

Integral Molecular; Philadelphia (Philadelphia County); On-site; USD 90,000 - 115,000; Full time

Job summary

Integral Molecular is seeking a Digital Marketing Manager to own digital strategy, channel execution, and content creation across our commercial business. You will collaborate with Product, Sales, and Partners to position our platforms in biotech markets and drive measurable results.

The role emphasizes buyer-centric campaigns, marketing automation (Marketo), data-driven optimization, and cross-functional leadership to improve engagement and pipeline.

Qualifications

• Proven track record running digital campaigns with measurable results.
• Hands-on experience with marketing automation platforms (Marketo or comparable).
• Strong B2B digital marketing skills in biotech or life sciences preferred.

Responsibilities

• Own digital ads and lead planning with our ad agency, driving measurable improvement.
• Build our digital marketing strategy to reach customers based on who they are and what they need.
• Plan, write, and schedule social posts to build engagement; manage email campaigns and budgets.
• Optimize Marketo with advanced workflows, lead scoring, and dashboards.
• Create repeatable processes for planning campaigns across product lines and collaborate with Sales and Product.

Skills

Digital marketing

Marketing automation

Content creation

SEO

Campaign management

Social media

Email campaigns

Analytics

B2B marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Marketo

Job description

Integral Molecular is seeking a Digital Marketing Manager to own digital strategy, channel execution, and content creation across our commercial business. You will collaborate with Product, Sales, and Partners to position our platforms in biotech markets and drive measurable results.

The role emphasizes buyer-centric campaigns, marketing automation (Marketo), data-driven optimization, and cross-functional leadership to improve engagement and pipeline.