Manager, Digital Marketing Bio

Nova-Biomedical; Waltham (MA); On-site; USD 120,000 - 170,000; Full time

Job summary

Nova Biomedical seeks a Manager, Digital Marketing Bio to drive digital demand generation and engagement for the BIO business. This hands-on role develops and executes integrated programs across web, search, social, email, and media, while collaborating with Marketing, Sales, Product Management, and Events teams.

The Global Digital Marketing Manager uses analytics and attribution to optimize campaigns, delivering measurable growth in leads, pipeline, and revenue, balancing strategy with

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience building and measuring digital marketing programs.
• Strong analytics and collaboration with sales and product teams.

Responsibilities

• Develop and execute integrated digital marketing campaigns to drive demand and pipeline.
• Manage web, search, social, email, and media programs end-to-end.
• Optimize digital journeys and lead conversion across channels.
• Lead SEO/SEM efforts and improve organic/paid visibility and performance.

Skills

Digital marketing

SEO/SEM

Marketing automation

Analytics

Lead generation

Campaign management

Cross‑functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Google Analytics

Google Ads

SEO tools

Job description

Nova Biomedical: One Global Brand. One Vision. Together under one name.

Advanced Instruments and Nova Biomedical are now united under one brand, Nova Biomedical, marking a major milestone in our journey to deliver greater value to our customers. By combining our strengths, we're accelerating innovation, supporting critical workflows, and delivering world-class service across the biopharmaceutical and clinical markets.

Job Summary:

Nova Biomedical is seeking a Manager, Digital Marketing Bio to drive digital demand generation, customer engagement, and pipeline growth for the BIO business. Reporting to the Senior Director, Global Bio Marketing, this hands‑on role will develop and execute integrated digital marketing programs across web, search, social media, email, marketing automation, and third‑party media.

The Global Digital Marketing Manager will use analytics, attribution, and ongoing campaign optimization to deliver measurable growth in leads, pipeline, and revenue. This position will balance strategic planning with hands‑on program execution while collaborating with Marketing, Sales, Product Management, and Events teams across global and regional initiatives.

Responsibilities:

• Develop and execute integrated digital marketing campaigns that generate demand, engage customers, and support pipeline and revenue growth.
• Manage digital programs across web, search, paid media, social media, email, marketing automation, and third‑party media channels.
• Optimize websites, landing pages, conversion paths, and digital customer journeys to improve engagement and lead conversion.
• Lead search engine optimization, search engine marketing, generative engine optimization, and answer engine optimization initiatives.
• Improve organic and paid search visibility, performance, traffic quality, and conversion outcomes.
• Manage marketing automation platforms, email‑nurture programs, lead flows, and related digital marketing processes.
• Develop segmented nurture strategies that guide prospects through the customer journey and support pipeline progression.
• Partner with Sales to ensure effective lead routing, follow‑up, tracking, and reporting.
• Build reporting, attribution models, and performance dashboards that measure campaign effectiveness and commercial impact.
• Analyze campaign performance, customer engagement, lead activity, pipeline contribution, and revenue influence.