Growth-Driven Digital Marketing Manager, Bio

Nova-Biomedical; Waltham (MA); On-site; USD 120,000 - 170,000; Full time

Job summary

Nova Biomedical seeks a Manager, Digital Marketing Bio to drive digital demand generation and engagement for the BIO business. This hands-on role develops and executes integrated programs across web, search, social, email, and media, while collaborating with Marketing, Sales, Product Management, and Events teams.

The Global Digital Marketing Manager uses analytics and attribution to optimize campaigns, delivering measurable growth in leads, pipeline, and revenue, balancing strategy with

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience building and measuring digital marketing programs.
• Strong analytics and collaboration with sales and product teams.

Responsibilities

• Develop and execute integrated digital marketing campaigns to drive demand and pipeline.
• Manage web, search, social, email, and media programs end-to-end.
• Optimize digital journeys and lead conversion across channels.
• Lead SEO/SEM efforts and improve organic/paid visibility and performance.

Skills

Digital marketing

SEO/SEM

Marketing automation

Analytics

Lead generation

Campaign management

Cross‑functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Google Analytics

Google Ads

SEO tools

Job description

Nova Biomedical seeks a Manager, Digital Marketing Bio to drive digital demand generation and engagement for the BIO business. This hands-on role develops and executes integrated programs across web, search, social, email, and media, while collaborating with Marketing, Sales, Product Management, and Events teams.

The Global Digital Marketing Manager uses analytics and attribution to optimize campaigns, delivering measurable growth in leads, pipeline, and revenue, balancing strategy with