Hybrid Digital Marketing Director: Growth & Transformation

Summit Consulting; Cincinnati, Northern (OH, KY); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Employee stock purchase plan

Paid time off

Tuition reimbursement

Commuter benefits

Job summary

Great American Insurance Group in Cincinnati, OH, seeks a Digital Marketing Director to lead our digital strategy, marketing technology, and analytics across 35+ business units. You will drive the vision for GAIG.com, oversee SEO/AEO/GEO initiatives, and translate data into executive decisions while guiding a growing team.

The role requires 15+ years in digital marketing with enterprise experience, strong cross-functional collaboration, and familiarity with Salesforce Marketing Cloud,

Qualifications

• 15+ years in digital marketing, marketing tech or ops.
• Enterprise experience in multi-unit orgs; insurance/financial preferred.
• Experience with martech platforms and AI-enabled marketing tools.

Responsibilities

• Set the digital marketing vision and roadmap with VP-level partners.
• Lead governance of GAIG.com and subsidiary sites; define content standards and UX.
• Oversee SEO, AEO and GEO initiatives for content discoverability.
• Develop enterprise marketing measurement, KPIs, dashboards and executive reporting.
• Lead and develop a team of marketing technology professionals and foster collaboration.

Skills

Digital marketing leadership

MarTech

Analytics

Strategy

Team leadership

AI in marketing

Education

Bachelor's in Marketing

MBA preferred

Tools

Salesforce Marketing Cloud

Sitefinity CMS

Google Analytics 4

Tableau

Job description

Great American Insurance Group in Cincinnati, OH, seeks a Digital Marketing Director to lead our digital strategy, marketing technology, and analytics across 35+ business units. You will drive the vision for GAIG.com, oversee SEO/AEO/GEO initiatives, and translate data into executive decisions while guiding a growing team.

The role requires 15+ years in digital marketing with enterprise experience, strong cross-functional collaboration, and familiarity with Salesforce Marketing Cloud,