Director of Digital Growth & Experience

ACI Worldwide in; Norcross (GA); Hybrid; USD 150,000 - 190,000; Full time

Job summary

ACI Worldwide is seeking a Director of Digital Marketing to own the company’s digital experience and performance across all owned properties, driving education, engagement, conversion, and AI discoverability.

The role leads paid channels, SEO, site performance, UX, and content structure; partners with Content and Marketing Ops to optimize campaigns and data flows. 8–12 years in B2B digital marketing with GA4 and CRM integrations are preferred.

Qualifications

• 8–12 years in B2B digital marketing, with 3+ years in senior/director roles.
• Hands-on GA4: event config, explorations, conversion tracking.
• Hands-on tag deployment and data layer integration.
• Deep technical SEO: crawl, indexation, Core Web Vitals, schema.
• Working knowledge of GEO and AEO for content optimization and AI.
• CMS ownership: templates, publishing workflows, site taxonomy.
• Experience with HubSpot and Salesforce CRM integrations.

Responsibilities

• Own paid digital channels and campaign infrastructure for demand gen.
• Provide campaign execution infrastructure for field marketing.
• Create QA processes for digital publishing.
• Own website performance, UX, IA, and landing pages aligned to pipeline.
• Drive CRO across buyer journeys and gated content.
• Lead GEO/AEO content structuring for AI discoverability.
• Monitor AI-generated results and adjust content strategy.

Skills

B2B digital marketing

GA4

tag deployment

data Layer integration

SEO strategy

GEO/AEO

CMS ownership

HubSpot

Salesforce CRM

data hygiene

MBA (preferred)

Education

MBA or advanced business degree

Tools

Enterprise CMS platforms

Job description

ACI Worldwide is seeking a Director of Digital Marketing to own the company’s digital experience and performance across all owned properties, driving education, engagement, conversion, and AI discoverability.

The role leads paid channels, SEO, site performance, UX, and content structure; partners with Content and Marketing Ops to optimize campaigns and data flows. 8–12 years in B2B digital marketing with GA4 and CRM integrations are preferred.