Hybrid Digital Analytics Specialist: Insights & Dashboards

VERB Interactive Inc.; Virginia; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Wellness spending account

RRSP matching

Parental leave top-up

Hybrid work

Remote opportunities

Career advancement

Professional development

Internal recognition programs

Recreational sports & social events

Transit & fitness discounts

Vacation from day one + extra week off

Job summary

VERB Interactive Inc. is seeking a Digital Analyst to support measurement, reporting, and analysis for clients. You will help manage analytics tracking, develop dashboards, and analyze performance to drive client strategy and outcomes.

The ideal candidate has 1–2 years in digital analytics, a solid education in marketing or related fields, and proficiency with Google Analytics and/or Adobe Analytics, plus dashboards in Data Studio or Tableau. Hybrid work options available.

Qualifications

• 1–2 years of experience in digital analytics, marketing analytics, business intelligence, or a related field.
• Post-secondary education in Marketing, Business, Economics, Mathematics, Statistics, Analytics, or a related discipline; equivalent practical experience will also be considered.
• Experience with Google Analytics and/or Adobe Analytics, including segmentation, reporting, and performance analysis.
• Experience building dashboards using Data Studio, Tableau, or another BI/reporting platform, including formulas, pivot tables, data manipulation, charts, and reporting.
• Working knowledge of SQL for querying, manipulating, and analyzing data.
• Familiarity with Python for data analysis, automation, or data processing is considered an asset.
• Strong analytical and problem-solving skills, with the ability to investigate data and identify meaningful trends.
• Strong attention to detail and a commitment to data accuracy.
• Ability to translate data into clear business insights and practical recommendations.
• General understanding of digital marketing, including Paid Media/Google Ads, SEO/GEO, email/CRM, social media, website performance, and conversion optimization.
• Strong communication skills and the ability to explain analytical findings to both technical and non-technical audiences.

Responsibilities

• Support website and digital marketing measurement, reporting, and analysis for clients.
• Help manage analytics tracking, develop dashboards, and analyze performance to inform client strategy.
• Collaborate with Paid Media, SEO/GEO, CRM, UX, and development teams to provide reporting and insights.
• Validate reports and dashboards across data sources, investigate discrepancies, and troubleshoot data-quality issues.
• Present findings to clients to help them understand performance and make informed decisions.
• Monitor analytics alerts and unusual performance changes and suggest actions.

Job description

VERB Interactive Inc. is seeking a Digital Analyst to support measurement, reporting, and analysis for clients. You will help manage analytics tracking, develop dashboards, and analyze performance to drive client strategy and outcomes.

The ideal candidate has 1–2 years in digital analytics, a solid education in marketing or related fields, and proficiency with Google Analytics and/or Adobe Analytics, plus dashboards in Data Studio or Tableau. Hybrid work options available.