Hybrid Digital Analytics Lead for Growth & Insights

NBCUniversal; Miami (FL); Hybrid; USD 95,000 - 130,000; Full time

Job summary

A leading media company in Miami is seeking a Manager of Digital Analytics to lead initiatives evaluating digital content and audience behavior across platforms. The ideal candidate will possess strong digital analytics expertise and be able to manage analytics products while collaborating with various departments. This hybrid role requires a minimum of three days in the office and is ideal for a strategic thinker passionate about audience engagement and digital transformation.

Qualifications

• 5+ years of experience in digital analytics, audience insights, or data strategy.
• Expertise in digital measurement tools (Adobe Analytics, Google Analytics 4, Comscore, etc.).
• Strong SQL skills and proficiency in Excel/Google Sheets.

Responsibilities

• Lead analytics initiatives that evaluate digital content and audience behavior.
• Develop actionable insights to optimize digital user experience and engagement.
• Manage dashboards and reports for self-service analytics.

Skills

digital analytics

audience insights

data strategy

communication skills

SQL

Excel

data visualization

collaboration

Education

Bachelor’s degree in Data Analytics or related field

Tools

Adobe Analytics

Google Analytics 4

Tableau

Domo

Snowflake

BigQuery

Job description

A leading media company in Miami is seeking a Manager of Digital Analytics to lead initiatives evaluating digital content and audience behavior across platforms. The ideal candidate will possess strong digital analytics expertise and be able to manage analytics products while collaborating with various departments. This hybrid role requires a minimum of three days in the office and is ideal for a strategic thinker passionate about audience engagement and digital transformation.