Director of Digital Publishing Analytics and Growth

EXL; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

A leading analytics firm is looking for a Digital Publishing Analytics SME – Director/Engagement Manager in New York. This role involves shaping the analytical direction for digital analytics platforms and managing a team to enhance customer engagement. The ideal candidate will possess significant experience in digital media analytics, team leadership, and a strong focus on data-driven decision-making. This full-time position offers the opportunity to influence product development and marketing strategies.

Qualifications

• 6+ years in digital newsroom or online media.
• 4+ years in analytics and data science.
• 3+ years leading analytical teams.

Responsibilities

• Develop analytics strategy for D2C product optimization.
• Manage a team of Product Analysts.
• Engage with stakeholders to suggest data solutions.
• Utilize data storytelling to drive decisions.

Skills

Data storytelling

Analytical leadership

SQL

Understanding of digital analytics

Communication skills

Attention to detail

Education

Bachelor’s degree in Data Science, Computer Science, or related field

Tools

Adobe Analytics

Google Analytics

Tableau

PowerBI

BigQuery

Job description

A leading analytics firm is looking for a Digital Publishing Analytics SME – Director/Engagement Manager in New York. This role involves shaping the analytical direction for digital analytics platforms and managing a team to enhance customer engagement. The ideal candidate will possess significant experience in digital media analytics, team leadership, and a strong focus on data-driven decision-making. This full-time position offers the opportunity to influence product development and marketing strategies.