Hybrid Digital Ad Ops Specialist

Lyft; San Francisco (CA); Hybrid; USD 81,000 - 101,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Mental health benefits

401(k) with company match

Paid time off (PTO)

Parental leave

Commuter benefits

Lyft credits

Job summary

Lyft is seeking a Digital Ad Ops Coordinator to support the sales team in post‑sales activities and oversee ad campaigns. This role involves cross‑functional collaboration with sales, account management, and engineering to optimize campaigns on the Microsoft Advertising platform.

You will implement tracking, analyze performance, and generate insights to improve CTR, conversions, and ROI while maintaining high data quality and timely reporting.

Qualifications

• B.A./B.S. degree and 3+ years in digital advertising operations or campaign management.
• Proficient with Microsoft Advertising platform and ad management tools.
• Strong analytical skills with ability to translate data into insights.
• Excellent communication, interpersonal, and organizational skills.
• Detail oriented, capable of multitasking under pressure, proactive.
• Experience with data-driven recommendations for sales teams and clients.
• Hands-on with ad serving solutions and DSP/SSP platforms.

Responsibilities

• Collaborate with Account Managers to set up, QA, and launch campaigns on Microsoft Advertising.
• Implement ad tags and tracking pixels to ensure accurate measurement.
• Work with Account Management to optimize campaigns for CTR, conversions, and ROI.
• Analyze data and generate actionable optimization recommendations.
• Conduct A/B testing of creatives, copy, and targeting parameters.
• Ensure ad creatives render correctly across devices and platforms.
• Troubleshoot delivery issues and prepare performance reports for advertisers.

Skills

Analytical skills

Microsoft Advertising platform

Google Sheets

Ad tech / programmatic DSP/SSP

Project leadership

Education

BA/BS degree

Tools

Microsoft Advertising

Ad serving platforms (DSP/SSP)

Google Sheets

Job description

Lyft is seeking a Digital Ad Ops Coordinator to support the sales team in post‑sales activities and oversee ad campaigns. This role involves cross‑functional collaboration with sales, account management, and engineering to optimize campaigns on the Microsoft Advertising platform.

You will implement tracking, analyze performance, and generate insights to improve CTR, conversions, and ROI while maintaining high data quality and timely reporting.