Digital Ad Ops Lead for Campaign Optimization (Hybrid)

Candidate; San Francisco (CA); Hybrid; USD 81,000 - 101,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

Family building benefits

Paid time off

18 weeks of parental leave

401(k) with company match

Commuter benefits

Lyft credits

Lyft Pink membership

Hybrid in-office schedule

Job summary

Lyft is seeking a Digital Ad Ops Coordinator to support the sales team in post-sales activities and manage advertising campaigns across Microsoft Advertising. You will implement tags, optimize campaigns, and generate performance insights while collaborating with cross-functional teams.

The role emphasizes data-driven decision making, A/B testing, and staying current with platform updates. Hybrid in-office work in San Francisco is required.

Qualifications

• BA/BS degree and 3+ years in digital advertising operations.
• Experience with Microsoft Advertising and ad management platforms.
• Strong analytical and data-to-insight capabilities.
• Excellent communication and organizational skills.
• Ability to multitask and work under pressure.
• Hands-on experience with Google Sheets.
• Experience with DSP/SSP ad serving platforms.

Responsibilities

• Collaborate with Account Managers to set up and launch ads on Microsoft Advertising.
• Implement ad tags and tracking pixels for measurement.
• Work with teams to optimize campaigns for CTR, conversions, and ROI.
• Analyze data and build data-driven recommendations.
• Conduct A/B testing of creatives and targeting.
• Ensure creatives display correctly across devices.
• Troubleshoot ad delivery issues and report findings.
• Generate regular performance reports for advertisers and internal teams.
• Stay updated on industry trends and platform updates.

Skills

Microsoft Advertising

Analytics

Communication

Organization

Attention to detail

Self-motivated

Education

BA/BS degree

Tools

Google Sheets

DSP/SSP ad serving

Job description

Lyft is seeking a Digital Ad Ops Coordinator to support the sales team in post-sales activities and manage advertising campaigns across Microsoft Advertising. You will implement tags, optimize campaigns, and generate performance insights while collaborating with cross-functional teams.

The role emphasizes data-driven decision making, A/B testing, and staying current with platform updates. Hybrid in-office work in San Francisco is required.