Hybrid Data-Driven Marketing & Insights Specialist

EWEB; Eugene (OR); Hybrid; USD 106,000 - 133,000; Full time

Benefits offered by this job

Relocation reimbursement

Job summary

EWEB, based in Eugene, Oregon, seeks a Marketing and Customer Insights Specialist to lead data‑driven marketing initiatives that boost participation in programs and services. The role connects customer insights with campaign execution to shape design and enrollment, aligning with equity and organizational goals.

As part of the Communications & Marketing team, you will partner with Customer Programs and data teams to ensure insights are embedded in workflows, with a focus on measurable outcomes

Qualifications

• Bachelor’s degree in marketing, communications, business, economics, or related field.
• Five (5) years of progressively responsible experience in marketing with demonstrated experience in customer insights and marketing research, data‑driven campaign strategy execution, and performance metrics (ROI, enrollment).

Responsibilities

• Lead development and execution of data-informed marketing strategies that drive program participation.
• Bridge customer insights and campaign execution to translate research into targeted marketing strategies.
• Collaborate with Customer Programs and data teams to integrate insights early in program development and optimize marketing efforts.

Skills

Marketing strategy

Customer segmentation

Performance marketing

Multi-channel marketing

Customer journey mapping

Education

Bachelor’s degree in marketing/related field

Tools

CRM systems

Marketing automation

Customer data platforms (CDP)

Job description

EWEB, based in Eugene, Oregon, seeks a Marketing and Customer Insights Specialist to lead data‑driven marketing initiatives that boost participation in programs and services. The role connects customer insights with campaign execution to shape design and enrollment, aligning with equity and organizational goals.

As part of the Communications & Marketing team, you will partner with Customer Programs and data teams to ensure insights are embedded in workflows, with a focus on measurable outcomes