Marketing & Customer Insights Specialist

Eugene Water & Electric Board (EWEB); Eugene (OR); Hybrid; USD 106,000 - 133,000; Full time

Job summary

Eugene Water & Electric Board (EWEB) seeks a Marketing and Customer Insights Specialist to lead data-informed marketing strategies that increase participation in programs and services. You will translate research and market analysis into targeted campaigns, collaborating with Customer Programs and data teams to embed insights early in program design.

The role emphasizes equity, measurable outcomes, and cross-functional influence.

Qualifications

• Bachelor’s degree in marketing, communications, business, economics, or related field.
• Five (5) years of progressively responsible marketing experience with customer insights, data-driven campaigns and ROI metrics.
• Experience in utilities, energy and/or the public sector.
• CRM systems, marketing automation platforms, or customer data platforms familiarity.
• Equity-focused outreach and inclusive engagement experience.

Responsibilities

• Lead development and execution of data-informed marketing strategies that drive participation in EWEB programs and services.
• Partner with Customer Programs and data teams to embed insights early in program development and optimize campaigns.
• Design, implement, and continuously improve marketing efforts to meet participation, equity, and organizational goals.
• Translate research and behavioral data into targeted marketing strategies with measurable outcomes.

Skills

Marketing strategy & segmentation

Multi-channel marketing

Customer journey mapping

Data-driven campaign planning

Written & verbal communication

Market research methodologies

Cross-functional leadership

Operational alignment (demand, energy)

Learn utility industry concepts

Education

Bachelor’s degree in marketing, communications, business, economics, or related field

Job description

The Eugene Water & Electric Board (EWEB) seeks Marketing and Customer Insights Specialist to join the award-winning Communications & Marketing team. This job posting closes on Monday, Sept. 21, at 3 p.m.

The Marketing and Customer Insights Specialist will lead the development and execution of data-informed marketing strategies that drive customer participation in EWEB programs and services. This role bridges customer insights and campaign execution — translating research, behavioral data, and market analysis into targeted marketing strategies that support program design, maximize enrollment, and achieve measurable outcomes.

Working as part of the Communications & Marketing team, this position will partner closely with Customer Programs and data teams to ensure that customer insights are integrated early in program development and that marketing efforts are strategically designed, implemented, and continuously optimized to meet participation, equity, and organizational goals.

What You’ll Bring

Knowledge

• Deep understanding of marketing strategy, customer segmentation, and performance marketing practices such as lead generation and conversion optimization.
• Strong knowledge of multi-channel marketing, including digital, email automation, direct mail, paid media, and community-based outreach.
• Familiarity with customer journey mapping and lifecycle marketing.

Skills

• Proven ability to develop data-driven marketing plans tied to measurable outcomes.
• Excellent written and verbal communication skills across a variety of formats.
• Expertise in quantitative and qualitative market research methodologies, with the ability to translate insights into actionable recommendations.

Abilities

• Demonstrated ability to lead and influence in a cross-functional environment without direct authority.
• Ability to connect marketing strategies to operational goals such as demand response, energy efficiency, and conservation.
• Capacity to quickly learn utility industry concepts, including energy and water efficiency, rate design, and customer programs

The energy landscape is rapidly evolving, and the future will look very different from the past. EWEB and its customers will increasingly work together to better align energy demand with available supply.

Note: This job posting is intended to represent key areas of responsibility. It is not meant to be all inclusive and does not prescribe or restrict the work that may be assigned.

Location

This position is based in Eugene, Oregon, and has been approved as a hybrid work arrangement involving a combination of telecommuting and working onsite. The selected candidate must live in the state of Oregon. Out of area candidates may be eligible for a relocation reimbursement.

Compensation & Benefits

The starting annual salary for this position is $106,417.25 to $133,021.57 commensurate with knowledge, skills, education, and experience as it relates to the position.

The base pay offered will be established based on multiple factors, including job-related knowledge and skills, relevant experience, and internal equity. Consistent with EWEB’s compensation philosophy, it is not customary to place individuals at the high end of the salary range at the time of hire. Compensation decisions are made holistically to support fair, consistent, and equitable pay practices, taking into account the specific circumstances of each position and candidate.

EWEB values total worker health, both at work and at home, and provides a robust compensation & benefits package. – Read more about our benefits.

Qualifications & Requirements

EWEB will consider an equivalent combination of relevant education and experience when reviewing applications. Candidates who do not meet all the minimum qualifications, but whose application materials demonstrate the necessary knowledge, skills, and abilities to be successful in the position, are encouraged to apply. We understand that valuable experience can be gained through various avenues, and we value diverse experiences and unique perspectives.

Education

Bachelor’s degree in marketing, communications, business, economics, or related field.

Experience

Five (5) years of progressively responsible experience in marketing, with demonstrated experience in:

• Customer insights and marketing research
• Data-driven campaign strategy execution
• Performance metrics (e.g., conversion, enrollment, ROI)

Priority will be given to applications that highlight the following qualifications:

• Experience in utilities, energy and/or the public sector.
• Familiarity with CRM systems, marketing automation platforms, or customer data platforms.
• Experience working with behavioral programs (e.g., demand response, conservation, subscription models).
• Demonstrated experience in equity-focused outreach and inclusive engagement strategies.

Please Note: Applicants must be authorized to work for any employer in the United States. EWEB is unable to sponsor or take over sponsorship of an employment visa at this time.

Please Also Note: The application for this position includes supplemental questions. Your responses will be scored and used to determine if you will proceed to the next step of the selection process. Provide detailed answers to each question. Please do not reference your resume or application in your responses. Applications may be rejected if incomplete.

Why Choose EWEB?

EWEB offers employees a progressive work culture devoted to providing excellent public service. Our employees work in a fast-paced environment where creativity, innovation, involvement, teamwork, and professional development are supported and encouraged. EWEB is also committed to providing a work environment conducive to the safety, health, and well-being of its workforce, and offers great benefits, including but not limited to health care, vacation and sick leave, pension, holidays, and employee credit union. We consistently rank within the top 100 healthiest employers in the nation!

Equal Employment Opportunity

EWEB takes pride in our commitment to diversity and inclusion among our employees. We embrace and value differences of culture, education, experience, physical ability, and unique perspectives in our workplace. We invite applications from qualified candidates who share our commitment to diversity. Attracting, retaining, and advancing talent from all sources strengthens our bond with the multifaceted community we serve.

Tobacco, Smoke, and Vapor-Free Campus Policy

EWEB fosters an environment promoting good health for both employees and the public. We want to enhance the quality of air, appearance, and employee health in and around EWEB facilities and equipment. Employees, contractors, volunteers, and visitors may not use, distribute, or sell tobacco while participating in EWEB functions, on EWEB property, or while performing right-of-way tasks.