Hybrid Data-Driven Marketing & Insights Specialist

Eugene-Water-and-Electric-Board; Eugene (OR); Hybrid; USD 106,000 - 133,000; Full time

Benefits offered by this job

Health care

Vacation & sick leave

Pension

Holidays

Employee credit union

Job summary

Eugene Water & Electric Board (EWEB) seeks a Marketing and Customer Insights Specialist to lead data-informed marketing strategies that boost participation in programs and services. This role translates research and market analysis into targeted campaigns aligning with program design and measurable outcomes.

Working with Communications & Marketing, you will partner with Customer Programs and data teams to embed insights early in development and to optimize marketing for equity and participation.

Qualifications

• Bachelor’s degree in marketing, communications, business, economics, or related field.
• Five (5) years of progressively responsible experience in marketing.
• Experience in customer insights and marketing research.
• Data-driven campaign strategy execution.
• Familiarity with performance metrics (ROI, enrollment).

Responsibilities

• Lead the development and execution of data-informed marketing strategies.
• Bridge customer insights and campaign execution—translate research into targeted marketing.
• Partner with Customer Programs and data teams to integrate insights early in program design.
• Design, implement, and optimize marketing efforts to meet participation and equity goals.
• Collaborate across teams to ensure measurable outcomes and program success.

Skills

Marketing strategy

Customer segmentation

Performance marketing

Multi-channel marketing

Customer journey mapping

Data-driven decision making

Communication skills

Education

Bachelor's degree in marketing, communications, business, economics, or related field

Tools

CRM systems

Marketing automation platforms

Customer data platforms

Job description

Eugene Water & Electric Board (EWEB) seeks a Marketing and Customer Insights Specialist to lead data-informed marketing strategies that boost participation in programs and services. This role translates research and market analysis into targeted campaigns aligning with program design and measurable outcomes.

Working with Communications & Marketing, you will partner with Customer Programs and data teams to embed insights early in development and to optimize marketing for equity and participation.