Hybrid Insights-Driven Marketing Specialist

Eugene Water & Electric Board (EWEB); Eugene (OR); Hybrid; USD 106,000 - 133,000; Full time

Job summary

Eugene Water & Electric Board (EWEB) seeks a Marketing and Customer Insights Specialist to lead data-informed marketing strategies that increase participation in programs and services. You will translate research and market analysis into targeted campaigns, collaborating with Customer Programs and data teams to embed insights early in program design.

The role emphasizes equity, measurable outcomes, and cross-functional influence.

Qualifications

• Bachelor’s degree in marketing, communications, business, economics, or related field.
• Five (5) years of progressively responsible marketing experience with customer insights, data-driven campaigns and ROI metrics.
• Experience in utilities, energy and/or the public sector.
• CRM systems, marketing automation platforms, or customer data platforms familiarity.
• Equity-focused outreach and inclusive engagement experience.

Responsibilities

• Lead development and execution of data-informed marketing strategies that drive participation in EWEB programs and services.
• Partner with Customer Programs and data teams to embed insights early in program development and optimize campaigns.
• Design, implement, and continuously improve marketing efforts to meet participation, equity, and organizational goals.
• Translate research and behavioral data into targeted marketing strategies with measurable outcomes.

Skills

Marketing strategy & segmentation

Multi-channel marketing

Customer journey mapping

Data-driven campaign planning

Written & verbal communication

Market research methodologies

Cross-functional leadership

Operational alignment (demand, energy)

Learn utility industry concepts

Education

Bachelor’s degree in marketing, communications, business, economics, or related field

Job description

Eugene Water & Electric Board (EWEB) seeks a Marketing and Customer Insights Specialist to lead data-informed marketing strategies that increase participation in programs and services. You will translate research and market analysis into targeted campaigns, collaborating with Customer Programs and data teams to embed insights early in program design.

The role emphasizes equity, measurable outcomes, and cross-functional influence.