Marketing Data Scientist: AI-Driven Campaign Analytics

Puget Sound Energy; Bellevue (WA); On-site; USD 103,100 - 181,300; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) investment option

Paid time off (PTO)

Job summary

Puget Sound Energy is seeking a Marketing Data Scientist to lead the development and optimization of marketing and customer engagement initiatives through advanced analytics and business intelligence. This role integrates marketing strategies with data-driven insights to support corporate priorities.

The successful candidate will collaborate cross-functionally to deliver actionable insights that enhance customer experience and support corporate goals, while developing production-quality models and dashboards.

Qualifications

• Bachelor's degree or equivalent experience in Computer Science, Data Science, or related field.
• At least one year of experience in building production-quality machine learning models.
• Proficiency with Python or R and strong knowledge of SQL.

Responsibilities

• Lead performance tracking and reporting for marketing campaigns.
• Develop machine learning models to predict customer behavior.
• Collaborate with teams to optimize marketing campaigns.

Skills

Python

R

SQL

Tableau

Power BI

Statistical Analysis

Machine Learning

Data Mining

Education

Bachelor's degree in relevant quantitative field

Tools

AWS

Azure

SAP

Job description

Puget Sound Energy is seeking a Marketing Data Scientist to lead the development and optimization of marketing and customer engagement initiatives through advanced analytics and business intelligence. This role integrates marketing strategies with data-driven insights to support corporate priorities.

The successful candidate will collaborate cross-functionally to deliver actionable insights that enhance customer experience and support corporate goals, while developing production-quality models and dashboards.