Hybrid Data-Driven E-commerce Merchandising Lead

The Freeman Company (TFC) Brands; Dallas (TX); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Tuition reimbursement

Paid parental leave

Retirement with company match

Paid time off

Base salary + annual bonus up to 5%

Job summary

The Freeman Company (TFC Brands) is seeking a data-driven Digital Merchandising Manager to own end-to-end merchandising for our e-commerce site, shaping homepage curation, category structure, search, and recommendations.

You will partner with Digital Product, UX, Marketing and Creative to drive conversions, AOV, and sell-through while executing launches and promotions, and presenting performance insights to leadership.

Qualifications

• 7–10 years of total professional experience in retail or e-commerce analytics.
• 5+ years specifically in digital/e-commerce merchandising with increasing responsibility.
• Strong analytical skills with Excel/Google Sheets, familiarity with analytics tools.
• Experience with Salesforce e-commerce and work management platforms (Workfront, Azure, Figma, ADO).
• Understanding of on-site search and merchandising tools (Algolia, Luminate).
• Excellent cross-functional communication and collaboration with Marketing, Creative, Product and IT.

Responsibilities

• Owns day-to-day merchandising of the e-commerce site including product placement and homepage curation.
• Develops merchandising strategies for launches and promotions with measurable targets.
• Analyzes site performance data to identify opportunities and adjust merchandising in real time and long term.
• Owns site search, filtering, and recommendation logic strategy and evaluates platforms (Algolia, Luminate).
• Manages A/B testing roadmap, hypotheses, and reporting of results for merchandising decisions.
• Sets product content standards across imagery, copy, attributes, and metadata.

Skills

Data-driven

Analytical thinking

Cross-functional collaboration

Merchandising strategy

A/B testing

Business acumen

Education

Bachelor's degree in Business, Marketing, Merchandising, or related field

Tools

Algolia

Luminate

Salesforce e-commerce

Workfront

Azure

Figma

ADO

Google Analytics

Power BI

Tableau

Job description

The Freeman Company (TFC Brands) is seeking a data-driven Digital Merchandising Manager to own end-to-end merchandising for our e-commerce site, shaping homepage curation, category structure, search, and recommendations.

You will partner with Digital Product, UX, Marketing and Creative to drive conversions, AOV, and sell-through while executing launches and promotions, and presenting performance insights to leadership.