Hybrid CRM MarTech & Email Ops Lead — AI-Powered Growth

Crypto; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

401(k) match

Health, dental, vision insurance

Hybrid work setup

Career mobility program

Job summary

Crypto.com is seeking a CRM MarTech & Email Ops Manager who blends deep technical depth with operational excellence to own the email channel end-to-end.

You will lead MarTech platform strategy, CDP configuration, data integrations, and AI-driven productivity while designing scalable systems and robust reporting frameworks.

In this hybrid role, you’ll collaborate across CRM, Product, Marketing, Strategy and Research, driving data-driven decisions and continuous improvement.

Qualifications

• 5+ years hands-on email marketing operations or MarTech management in a high-growth environment.
• Expert-level proficiency in CRM/Email Platforms and CDP such as Braze, Optimove, Segment CDP, or similar.
• Strong coding skills in Liquid, HTML, CSS for email templates and dynamic content.
• Strong SQL skills for querying datasets, building audiences, and self-serve analysis.

Responsibilities

• Own daily email operations: build, QA, deploy, report across lifecycle, promotional, transactional programs with SLAs.
• Lead MarTech platform strategy and CDP data pipelines; define tracking plans and event taxonomies.
• Configure CDP connections, ensure data quality and reliability; manage API requirements for integrations.
• Develop reporting frameworks and provide data-driven recommendations to stakeholders.

Skills

CRM/Email Platforms

SQL

APIs

HTML/CSS

Liquid

AI tooling

Stakeholder management

English fluency

Tools

Braze

Optimove

Segment CDP

Sendgrid

Job description

Crypto.com is seeking a CRM MarTech & Email Ops Manager who blends deep technical depth with operational excellence to own the email channel end-to-end.

You will lead MarTech platform strategy, CDP configuration, data integrations, and AI-driven productivity while designing scalable systems and robust reporting frameworks.

In this hybrid role, you’ll collaborate across CRM, Product, Marketing, Strategy and Research, driving data-driven decisions and continuous improvement.