CRM MarTech & Email Ops Manager

Crypto.com; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

401(k) plan with employer match

Health, dental, vision coverage

Hybrid work setup

Career mobility program

Job summary

Crypto.com is seeking a CRM MarTech & Email Ops Manager to own email end-to-end, lead MarTech platform strategy, and drive data‑driven performance. You’ll architect scalable systems, manage CDP configurations, and push AI-enabled productivity across campaigns.

You’ll implement robust delivery, tracking, and governance, working with Stakeholders across CRM, Product, Marketing, and Strategy to deliver measurable KPIs.

Qualifications

• 5+ years in email ops or MarTech in high-volume environment.
• Expert-level CRM / Email Platform & CDP
• Strong coding skills: Liquid, HTML, CSS
• Strong SQL and audience definitions
• AI tools to accelerate production and problem solving
• Experience with performance tracking and data-driven optimization
• Excellent documentation and process design
• Excellent stakeholder management and communication
• Fluent English
• Privacy compliance knowledge (GDPR/CAN-SPAM/CASL/PECR)

Responsibilities

• Own daily email operations across lifecycle programs with SLAs
• Design and maintain email template architecture for speed and scalability
• Write and maintain code for personalization (Liquid/HTML/CSS/AMPscript)
• Manage send frequency governance and audience suppression
• Oversee deliverability, SPF/DKIM/DMARC, inbox placement
• Support GTM launches translating briefs into campaigns
• Lead MarTech roadmap for CDP, engagement platform, analytics
• Configure CDP connections ensuring data quality
• Define tracking plans and event taxonomies
• Write API requirements for MarTech integrations
• Build audience definitions in CDP for acquisition/retention
• Evaluate new MarTech capabilities and investments
• Develop reporting frameworks showing MarTech value
• Collaborate with CRM, Product, Marketing, Strategy, Research
• Maintain docs: PRDs, specs, tracking plans, data flows, runbooks
• Enforce campaign operations standards and calendars

Skills

Email ops

MarTech management

Coding: Liquid/HTML/CSS

SQL

AI productivity tooling

A/B testing

Stakeholder mgmt

English fluency

Privacy compliance

Tools

Braze

Optimove

Sendgrid

Segment CDP

API integrations

AMPscript

Job description

We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands‑on, high‑output role — you'll own the email channel end‑to‑end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.

Key Responsibilities

Email Operations & Lifecycle Management

• Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs

• Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability

• Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering

• Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders

• Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring

• Support GTM launches for new products and features — translating product briefs into campaign execution at pace

MarTech Strategy & Platform Management

• Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines

• Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability

• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms

• Write API requirements and payload specifications for MarTech integrations

• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases

• Evaluate emerging MarTech capabilities and provide recommendations for future technology investments

• Develop reporting frameworks that demonstrate business value generated through MarTech and email investments

Stakeholder & Process Management

• Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results

• Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives

• Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy

• Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs

• Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins

AI & Productivity Innovation

• Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting

• Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production

• Build and document AI‑assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts

• Support AI‑driven marketing initiatives including predictive segmentation, next‑best‑action modelling, and personalisation at scale

Requirements

Must-have:

• 5+ years of hands‑on experience in email marketing operations and/or MarTech management in a high‑growth or high‑volume environment

• Expert‑level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar

• Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic

• Strong SQL skills with the ability to query complex datasets, build audience definitions, and self‑serve analysis

• Proven ability to leverage AI tools to accelerate production and problem‑solving — this is a must

• Demonstrated experience with performance tracking, A/B testing, and data‑driven optimisation of email programs

• Exceptional organisational skills — systematic approach to documentation, process design, and project management

• Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams

• Fluent English (written and verbal) is a must

• Solid understanding of email compliance regulations (GDPR, CAN‑SPAM, CASL, PECR) including opt‑in/opt‑out management, consent frameworks, preference centres, and regional privacy requirements

Nice‑to‑have:

• Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling

• Experience with API integrations and writing technical specifications for engineering teams

• Experience supporting cross‑channel journey orchestration (push, in‑app, SMS alongside email)

• Background in Sports, prediction markets, fintech, crypto, trading

• Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs

$70,000 - $110,000 a year

Life @ Crypto.com

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill‑sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Work Flexibility Adoption. Flexi-work hour and hybrid set‑up

Aspire career alternatives through us - our internal mobility program offers employees a new scope.

Benefits

• Competitive salary
• Attractive annual leave entitlement including: birthday, work anniversary
• 401(k) plan with employer match
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance
• Work Flexibility Adoption. Flexi-work hour and hybrid set‑up
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
• Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

About Crypto.com:

Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more at https://crypto.com.

Crypto.comis an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way.

values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.

Please note that only shortlisted candidates will be contacted.