Hybrid Email Marketing Manager for Data-Driven Growth

AdLift Inc.; Burlingame (CA); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Ownership of U.S. marketing

AI-led discovery

AI visibility capabilities

Access to leadership

Fortune 500 campaigns

Job summary

AdLift Inc., Burlingame, CA, is seeking an experienced Email Marketing Manager to plan, execute, and optimize data-driven email programs that drive engagement, leads, and revenue. This full-time hybrid role reports to the Head of Digital Marketing and offers collaboration with marketing, content, sales, and SEO teams, plus emphasis on audience segmentation, automation, and deliverability.

The ideal candidate has 3–5 years in email marketing, hands-on automation experience with

Qualifications

• 3–5 years in email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience with marketing automation and CRM platforms.
• Strong expertise in audience segmentation, lead generation, nurture campaigns, analytics, and A/B testing.
• Excellent written communication, project management, and attention to detail.
• Ability to manage multiple campaigns and collaborate in a hybrid, cross-functional environment.

Responsibilities

• Plan, build, and execute email campaigns using platforms such as HubSpot, Marketo, Salesforce, or ActiveCampaign.
• Create audience segments based on demographics, behavior, and engagement history.
• Develop lead-nurturing workflows and automated customer journeys across the marketing funnel.
• Track and optimize open rates, click-through rates, conversions, deliverability, and ROI.
• Conduct A/B tests across subject lines, content, layouts, CTAs, and send times.
• Maintain CRM data quality, list hygiene, consent records, and email deliverability.
• Collaborate with digital marketing, SEO, content, and sales teams to support integrated campaigns.
• Establish lead-scoring criteria and qualified-lead handoff processes with the sales team.
• Ensure compliance with CAN-SPAM, GDPR, CCPA, and email marketing best practices.
• Present campaign insights and recommendations to internal and client stakeholders.

Skills

Email marketing

Lifecycle marketing

Digital marketing

Marketing automation

CRM platforms

A/B testing

Analytics

Copywriting

Education

Bachelor's degree or equivalent

Tools

HubSpot

Marketo

Salesforce

ActiveCampaign

Job description

AdLift Inc., Burlingame, CA, is seeking an experienced Email Marketing Manager to plan, execute, and optimize data-driven email programs that drive engagement, leads, and revenue. This full-time hybrid role reports to the Head of Digital Marketing and offers collaboration with marketing, content, sales, and SEO teams, plus emphasis on audience segmentation, automation, and deliverability.

The ideal candidate has 3–5 years in email marketing, hands-on automation experience with