Specialist, Creative Services (Writer)

Nationwide; Columbus (OH); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Nationwide in Columbus, OH is seeking a writer who can create clear, compelling, brand-right content that supports marketing and business goals. Translate complex financial topics into audience-focused messaging across channels and mediums.

This hands-on role covers discovery through final delivery in a fast-paced, high-volume environment. You'll lead projects with the Creative Services team, applying sound editorial judgment, collaborating with partners, and embracing AI and new technologies to

Qualifications

• Strong writing skills with ability to create clear, compelling content that supports business goals.
• Ability to quickly learn and understand specialized subject matter.
• Experience adapting messaging for different audiences, channels, and tactics while maintaining a consistent brand voice.
• Skill in simplifying complex financial concepts and presenting them in a clear, easy-to-understand manner with a strong message hierarchy.
• Comfort working with AI and other emerging tools and technologies.
• Strong organizational skills and ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Dependable follow-through, sound editorial judgment, and a collaborative approach to working with cross-functional partners.

Responsibilities

• Write clear, compelling, brand-aligned content that supports Nationwide's marketing and business objectives.
• Translate complex financial topics into audience-focused messaging across channels and mediums.
• Lead writing projects from initial discovery and briefing through final delivery.
• Partner with creative team members and marketing stakeholders to develop effective content solutions.
• Apply sound editorial judgment to ensure content is accurate and aligned with brand standards.
• Manage multiple projects simultaneously in a fast-paced environment with tight deadlines.
• Utilize AI and evolving technologies as part of the content development process.

Skills

Strong writing skills

Audience-focused messaging

Editorial judgment

Collaboration

Ability to learn subject matter

Experience with AI tools

Job description

If you're passionate about becoming a Nationwide associate and believe you have the potential to be something great, let's talk. At Nationwide®, "on your side" goes beyond just words. Our customers are at the center of everything we do and we're looking for associates who are passionate about delivering extraordinary care.

Nationwide is looking for a writer who can create clear, compelling, brand-right content that supports our marketing and business goals. The ideal candidate can translate complex financial topics into relevant messaging for different audiences, tactics, channels, and mediums.

This is a hands-on creative role for someone who can take a brief from discovery through final delivery. It calls for strong writing skills, sound editorial judgment, dependable follow-through, and the ability to collaborate effectively with creative team members and marketing partners. If you're a curious storyteller who enjoys simplifying complex information and creating content that connects with audiences, we'd like to hear from you.

What You’ll Do

• Write clear, compelling, brand-aligned content that supports Nationwide's marketing and business objectives.
• Translate complex financial topics into audience-focused messaging across a variety of channels, tactics, and mediums.
• Lead writing projects from initial discovery and briefing through final delivery.
• Partner with creative team members and marketing stakeholders to develop effective content solutions.
• Apply sound editorial judgment to ensure content is accurate, engaging, and aligned with brand standards.
• Manage multiple projects simultaneously in a fast-paced, high-volume environment while meeting tight deadlines.
• Utilize AI and evolving technologies as part of the content development process.

What We’re Looking For

• Strong writing skills with the ability to create clear, compelling content that supports business goals.
• Ability to quickly learn and understand specialized subject matter.
• Experience adapting messaging for different audiences, channels, and tactics while maintaining a consistent brand voice.
• Skill in simplifying complex financial concepts and presenting them in a clear, easy‑to‑understand manner with a strong message hierarchy.
• Comfort working with AI and other emerging tools and technologies.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced, deadline‑driven environment.
• Dependable follow-through, sound editorial judgment, and a collaborative approach to working with cross‑functional partners.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current remote associates may also be considered.

Job Description Summary

Do you have the ability to generate fresh, inspiring ideas and translate them into impactful work? Are you comfortable with an iterative process - create, test, learn? If you can bring a contagious energy and work to drive value through the creative process, we want to know more about you!

As a Specialist, you'll provide creative work in support of business goals. You'll be a member of the Creative Services team and deliver a high level of work within your creative field. We'll count on you to be a conceptual problem solver who is able to view the creative process holistically and is adept at bringing ideas to life.

Job Description

Key Responsibilities

• Specializes in a core creative subject area, from copywriting or design to photography, video production or motion graphics. Delivers best‑class creative work that reflects a solid command of their field and accurately expresses the Nationwide brand.
• Heavily involved in conceptual development and translating ideas into creative work, which includes print, digital, information design, social media, motion design, photography and video. Work is primarily external-facing sales collateral, campaigns, content development and advertising.
• Works on the development and implementation of creative initiatives. Incorporates critical thinking, agile problem solving and idea generation. Advocates for a user‑focused approach to the work. Interacts with business partners during creative proposal presentations.
• Contributes to a creative culture where an open exchange of ideas is valued. Stays current on creative industry tools, technology, brand vision, creative approach and popular culture. Sees the big picture, explores possibilities and encourages new ideas.
• Translates a foundational knowledge of a business unit's vision and strategic priorities into creative work that speaks to and connects with the target audience.
• Understands thoroughly the creative processes and is responsible for executing work efficiently. Adheres to timelines and actively communicates with peers and leaders to ensure projects remain on schedule.
• May perform other responsibilities as assigned.

Reporting Relationships: Reports to Manager or Director. This is an individual contributor role