Hybrid Marketing Content Manager: B2B Finance Storytelling

Financial Narrative; New York (NY); Hybrid; USD 80,000 - 102,000; Full time

Benefits offered by this job

Health benefits

401k savings plan

Paid time off

Adoption assistance

Surrogacy assistance

Fertility services

Student debt assistance

Commuting subsidies

Fitness subsidies

Job summary

ING Americas is seeking a creative and collaborative Marketing Content Manager with 3-5 years’ experience to bring brand stories to life through compelling writing and visual storytelling. You will work with senior leaders and SMEs to produce content that engages across multiple channels.

This role supports the Wholesale Bank in the Americas by developing content for internal and external audiences that elevates ING’s brand, drives growth, and strengthens audience engagement.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, or related field.
• 3–5 years of content management, communications, journalism or marketing experience in financial services or B2B.
• Ability to translate complex information into accessible content for multiple channels.
• Strong collaboration with senior leaders and SMEs.

Responsibilities

• Produce and edit clear, compelling content for internal and external audiences across digital, social, and traditional channels.
• Translate complex financial and market topics into simple, engaging narratives.
• Partner with leadership, business stakeholders and HR to identify and prioritize content opportunities and contribute to the content strategy.
• Ensure content aligns with ING’s tone of voice and reinforces company culture and values.
• Collaborate with agency partners and internal teams to deliver high-quality assets and campaigns.

Skills

Storytelling

Editing

Collaboration

Communication

Education

Bachelor’s degree in communications, marketing, journalism, or related field

Tools

CMS

Intranet tools

Digital Asset Management

Content analytics tools

Job description

Brand, Marketing & Communications | Marketing Content Manager | New York

About ING:

In Americas, ING’s Wholesale Banking division offers a broad range of innovative financial products and services to domestic and international corporate and institutional clients.

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to take risks, think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered. ING Americas follows a hybrid work model, allowing for in-office / work from home flexibility. Hybrid work arrangements vary based on business area.

Sound like the kind of place you’d feel at home? We’d love to hear from you.

About the position:

ING Americas is seeking a creative and collaborative hands-onMarketing Content Manager(3 to 5 years’ experience) who can bring our brand, culture and business to life through compelling writing and visual storytelling. We’re looking for someone who loves uncovering stories, simplifying complex topics and producing content that generates interest and excitement for the impactful work that we are doing. This person will work closely with a hands-on team, senior leaders and subject-matter experts to generate fresh ideas and deliver impactful content across multiple channels

About the department:

This role supports the Wholesale Bank in the Americas by developing and delivering engaging content for internal and external audiences that elevates ING’s brand, supports business growth, and strengthens audience engagement

Responsibilities:

Content Creation (Internal and External)

• Produce and edit clear, compelling content for both internal and external audiences across digital, social, and traditional channels
• Translate complex financial and market topics into simple, engaging and timely narratives.
• Partner with leadership, business stakeholders and HR to identify and prioritize content opportunities and contribute to the overall content strategy
• Ensure content aligns with ING’s tone of voice and reinforces company culture and values.
• Collaborate with agency partners and internal teams to deliver high-quality assets and campaigns

Internal Engagement

• Lead the creation and management of internal newsletters from content planning, writing, formatting to distribution
• Manage internal content distribution platforms, such as the intranet, ensuring accuracy and timeliness
• Support internal initiatives, change communications and culture building activities through clear, consistent storytelling
• Drive feedback mechanisms to support continuous improvement
• Build relationships across the organization to surface new content opportunities and elevate employee voices
• Provide editorial oversight, project management, and best‑practice guidance to internal stakeholders creating content

External Engagement

• Develop content for corporate clients, institutional investors, and industry partners to support client acquisition, retention and engagement
• Work closely with sector and product teams to develop articles, messaging, client materials, event content and other thought leadership deliverables
• Support PR activities including messaging development, interview preparation, and identifying thought leadership opportunities

Performance & Optimization

• Own weekly, quarterly, and annual content calendars across internal and external channels
• Manage and interpret content analytics, KPIs, and insights to measure performance and translate insights into actionable improvements
• Use data and insights to continuously improve content quality, relevance, and impact

Qualifications and Competencies

• Bachelor’s degree in communications, marketing, journalism, or related field
• 3-5 years of experience in content management, communications, journalism or marketing, ideally in financial services or B2B environments
• Ability to translate complex information into accessible, engaging content for different channels and formats
• Collaborative mindset with strong interpersonal skills, comfort and confidence working with senior leaders and subject matter experts
• Detail oriented with strong project management skills, able to manage multiple deadlines and stakeholders
• Proficiency with content management systems (CMS), intranet tools, and digital asset management platforms
• Experience with content analytics and measurement tools
• Graphic design, visual storytelling or multimedia experience a plus

Salary Range $80,000-102,000

In addition to comprehensive health benefits, a generous 401k savings plan, and competitive PTO, ING provides a broad array of benefits including adoption, surrogacy, and fertility services; student debt assistance; and subsidies for expenses associated with commuting and fitness.

ING is a committed equal opportunity employer. We welcome applicants of diverse backgrounds and hire without regard to race, gender, religion, national origin, citizenship, disability, age, sexual orientation, or any other characteristic protected by law. We celebrate these differences and rely upon your unique perspective to innovate and seize new opportunities. Come as you are.

ING Bank does not have a commercial banking license in the U.S. and therefore not permitted to conduct a commercial banking business in the U.S. Through its wholly owned subsidiary ING Financial Services LLC, and its affiliates, it offers a full array of wholesale products such as commercial lending and a full range of FM products and services.